We are analysts

We are analysts

We provide spatial analysis technologies for a variety of business users. Our analytical technology offerings include applications for GIS, advanced spatial analysis, visualization, reporting and data dashboards.

We inform with maps

We carry out thematic cartography specialized in maps of specific themes for retail trade.

Satellite maps

We determine the coordinates of objects on Earth (longitude, latitude, altitude).

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Socio-demographic mapping

We have a social and demographic database at the portal level.

Street guides and portals

We find the geographic coordinates and address of the locality or legal entity.

The process of grouping by area of influence

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Data Lake

Abacus Consulting has hundreds of sociodemographic variables at census section level, such as age ranges or population, among many others.

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Clustering

These variables will be used to define groups of stores, customers or users with similar characteristics through grouping techniques and advanced analytics.

Analítica de base de datos

Analytics

By grouping points of interest into clusters, we will be able to make smarter decisions depending on the characteristics of the customers or users that visit each type of store or point of interest.

We are digital experts

We conduct socio-demographic research with digital cartography using geographic information systems (GIS) to be able to encode and manage geospatial data.

Methodology of alveoli

By means of hexagon maps, in which all the necessary indicators have been added, we can search for market gaps.

Market niches

From the search we can determine the potential and profitability of the market niche.

Hexagonal geometry

Hexagonal grid searches can be set at different distance levels or perimeters.

We investigate with data.

Our layers of analysis:

Hexagonal grid

This type of maps allows thematic maps to be made to detect areas where certain conditions are met.

Heat maps

We use as a form of representation a thermography that establishes a two-pole hierarchy. Generally, warm heats show the zones of action or interest.

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Symbol maps

Select a shape (circle, square, triangle) and vary the size in proportion to the quantities.

Competitor analysis

We have geopositioning databases of legal and physical entities.

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Geographical level of indicators

Abacus Consulting cuenta con una base de datos de indicadores calculada a cualquier nivel geográfico.

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Autonomous region and province

All types of territorial statistics aggregated at national and regional level.

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Municipality and zip code

We have aggregated data at the municipality and zip code level.

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Census section and portal

Detailed information at district, neighborhood and portal level, and aggregated by gender, age, income…