{"id":9216,"date":"2023-06-30T18:46:31","date_gmt":"2023-06-30T16:46:31","guid":{"rendered":"https:\/\/abacus-consulting.net\/addtv\/"},"modified":"2023-07-03T18:59:14","modified_gmt":"2023-07-03T16:59:14","slug":"addtv","status":"publish","type":"page","link":"https:\/\/abacus-consulting.net\/en\/addtv\/","title":{"rendered":"ADDtv"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-57u0xl-d4d7f01829fc21aa0b25b6ab68d34500 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9216'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3ptd7t-af2818ba54a47ec40022778e01b66862 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljhatllg-e0fe860b4b8934a58361d3d1cb6d8e07\">\n.avia-image-container.av-ljhatllg-e0fe860b4b8934a58361d3d1cb6d8e07 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ljhatllg-e0fe860b4b8934a58361d3d1cb6d8e07 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ljhatllg-e0fe860b4b8934a58361d3d1cb6d8e07 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9087 avia-img-lazy-loading-not-9087 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/addtv-original@2x.png\" alt='ADDtv, la soluci\u00f3n para la  publicidad program\u00e1tica en la televisi\u00f3n conectada.' title='addtv-original@2x'  height=\"191\" width=\"465\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/addtv-original@2x.png 465w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/addtv-original@2x-300x123.png 300w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljhbjbmv-6e1297e63ba50ac90abeebd3e5d078b7\">\n#top .hr.hr-invisible.av-ljhbjbmv-6e1297e63ba50ac90abeebd3e5d078b7{\nheight:48px;\n}\n<\/style>\n<div  class='hr av-ljhbjbmv-6e1297e63ba50ac90abeebd3e5d078b7 hr-invisible  avia-builder-el-3  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljhbg0s4-4cce7347df126f59f221cd10ccafaa98 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><strong>The present of connected TV is in geo-audiences<\/strong><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-39t0rd-c9f8d87a02b833e2380d4585f3d1e540 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>ADDtv<\/strong>&#8216;s segmentation tools allow you to divide your large audience into smaller groups based on the similarities they share, such as their location, interests, purchase history, interaction history and any other information you may have.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xd9xl-4fe6d913155dff2abcffd57ccb86121c\">\n#top .hr.hr-invisible.av-2xd9xl-4fe6d913155dff2abcffd57ccb86121c{\nheight:48px;\n}\n<\/style>\n<div  class='hr av-2xd9xl-4fe6d913155dff2abcffd57ccb86121c hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljhbe8jq-54a4f6c3a070e08cd1fe3ac9e22f5edc\">\n.avia-image-container.av-ljhbe8jq-54a4f6c3a070e08cd1fe3ac9e22f5edc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ljhbe8jq-54a4f6c3a070e08cd1fe3ac9e22f5edc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ljhbe8jq-54a4f6c3a070e08cd1fe3ac9e22f5edc av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-7  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9091 avia-img-lazy-loading-not-9091 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230208-ADDTV-retargeting-v0.png\" alt='ADDtv retargeting' title='20230208-ADDTV-retargeting-v0'  height=\"1047\" width=\"2000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230208-ADDTV-retargeting-v0.png 2000w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230208-ADDTV-retargeting-v0-300x157.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230208-ADDTV-retargeting-v0-1030x539.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230208-ADDTV-retargeting-v0-768x402.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230208-ADDTV-retargeting-v0-1536x804.png 1536w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230208-ADDTV-retargeting-v0-1500x785.png 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230208-ADDTV-retargeting-v0-705x369.png 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-45zpq1-e5e12aaab16780dd70f950462b5a8ba1 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_postcontent  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9216'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4mf2ax-fcd7e4ba94af787b757361a7c109512c av_three_fourth  avia-builder-el-9  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-ljhblq5x-1ab6e610ab10a36cb1370af42418e587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is the future of television advertising?<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ljhbme8o-01ed7a571f3ad0c2630c1386887dea46 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>As the lines between digital and traditional channels continue to blur, programmatic options, including those leaning toward streaming platforms and connected TV, offer reasons to rethink the opportunities for TV advertising in your marketing mix.<\/p>\n<p>With ADDtv we have rebuilt the traditional agency model to help brands drive profitable growth using our proprietary technology to solve TV&#8217;s pricing, measurement and scale challenges.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-4r1lo9-e3551b1c11abc83e3fa89f443b031e3f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Manual segmentation?<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ljhcyyg4-7e071b218f485cffa87cfa7f08656e6f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>As customer expectations grow, so does the need to send personalized and relevant messages to specific groups of people. This is when segmentation &#8211; in particular, algorithm-based segmentation &#8211; plays an important role.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljhcsa3v-30f8277f4ebe1bf5327dfc6aebe307dd\">\n.avia-image-container.av-ljhcsa3v-30f8277f4ebe1bf5327dfc6aebe307dd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ljhcsa3v-30f8277f4ebe1bf5327dfc6aebe307dd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ljhcsa3v-30f8277f4ebe1bf5327dfc6aebe307dd av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9105 avia-img-lazy-loading-not-9105 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-1-en.png\" alt='Identity graphs to better segment audiences.' title='identity-graph-1'  height=\"1155\" width=\"1848\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-1-en.png 1848w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-1-en-300x188.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-1-en-1030x644.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-1-en-768x480.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-1-en-1536x960.png 1536w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-1-en-1500x938.png 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-1-en-705x441.png 705w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-33teex-d587d8faf98b577db309c369b016bc23 av_one_fourth  avia-builder-el-15  el_after_av_three_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n[av_codeblock wrapper_element='html-code' wrapper_element_attributes='' codeblock_type='' alb_description='' id='' custom_class='' template_class='' av_uid='av-ljipplhq' sc_version='1.0']\n\n<style>\n        body {\n            background: linear-gradient(#e8e8e8, #e0e0e0);\n  \n        }\n#wrap_all {\n    overflow: initial !important;\n}\n\n.responsive body, html.responsive {\n    overflow-x: initial !important; 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Este crecimiento sostenido se debe a las ventajas que la TV program\u00e1tica\n                    ofrece por encima de la compra de medios convencional.\n                <\/p>\n            <\/div>\n            <div class=\"card-img\">\n                <img decoding=\"async\" src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/ADDtv-1.png\" loading=\"lazy\" alt=\"La nueva plataforma ADDtv\" class=\"c-card_img\">\n            <\/div>\n        <\/div>\n        <div class=\"card\">\n            <div class=\"card-number node\">\n                <div class=\"text-l\">2<\/div>\n            <\/div>\n\n            <div class=\"card-text node align-start\">\n                <p class=\"text-entry\"><span>RELEVANCIA<\/span><\/p>\n                <h2><span><\/span>Mensajes personalizados<\/h2>\n                <p>Puedes comprar estos espacios publicitarios a trav\u00e9s de una subasta abierta personalizando los\n                    mensajes. Si usted es el mejor postor, obtendr\u00e1 la ubicaci\u00f3n y sus mensajes lleger\u00e1n al segmento\n                    concreto que usted haya definido.\n                <\/p>\n            <\/div>\n            <div class=\"card-img\">\n                <img decoding=\"async\" src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/Real-Time-Bidding-ADDtv-2.jpg\" loading=\"lazy\" alt=\"Daooh panel\" class=\"c-card_img cc-home\">\n            <\/div>\n\n\n        <\/div>\n        <div class=\"card\">\n            <div class=\"card-number node\">\n                <div class=\"text-l\">3<\/div>\n            <\/div>\n\n            <div class=\"card-text node align-start\">\n                <p class=\"text-entry\"><span>M\u00c1S ALCANCE<\/span><\/p>\n                <h2><span><\/span>Ofertas preferentes<\/h2>\n                <p>La plataforma de televisi\u00f3n program\u00e1tica ADDtv permite a los anunciantes conectar y trabajar\n                    f\u00e1cilmente con las cadenas locales. Las marcas pueden as\u00ed aprovechar un alcance masivo,\n                    especialmente en mercados peque\u00f1os y medianos.\n                <\/p>\n            <\/div>\n            <div class=\"card-img\">\n                <img decoding=\"async\" src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/channels-3.png\" loading=\"lazy\" alt=\"Daooh panel\" class=\"c-card_img cc-home\">\n            <\/div>\n        <\/div>\n        <div class=\"card\">\n            <div class=\"card-number node\">\n                <div class=\"text-l\">4<\/div>\n            <\/div>\n            <div class=\"card-text node align-start\">\n                <p class=\"text-entry\"><span>CALIDAD DEL DATO<\/span><\/p>\n                <h2><span><\/span>M\u00e1s y mejores datos<\/h2>\n                <p>ADDtv incorpora nuevas fuentes de datos con m\u00e1s amplitud y profundidad (datos demogr\u00e1ficos como edad,\n                    sexo, raza, nivel de ingresos y preferencias generales), para que pueda ofrecer anuncios m\u00e1s\n                    personalizados y relevantes. Los profesionales del marketing pueden tomar mejores decisiones basadas\n                    en datos.\n                <\/p>\n            <\/div>\n            <div class=\"card-img\">\n                <img decoding=\"async\" src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/ADDtv-woman.jpg\" loading=\"lazy\" alt=\"Daooh panel\" class=\"c-card_img cc-home\">\n            <\/div>\n        <\/div>\n        <div class=\"card\">\n            <div class=\"card-number node\">\n                <div class=\"text-l\">5<\/div>\n            <\/div>\n            <div class=\"card-text node align-start\">\n                <p class=\"text-entry\"><span>NUEVAS OPORTUNIDADES<\/span><\/p>\n                <h2><span><\/span>Menos errores<\/h2>\n                <p>Una soluci\u00f3n program\u00e1tica como ADDtv permite automatizar las solicitudes de disponibilidad, las pujas\n                    y los pedidos. Permite a los anunciantes reservar espacios publicitarios en varias emisoras locales\n                    desde un \u00fanico panel de control.\n                <\/p>\n            <\/div>\n            <div class=\"card-img\">\n                <img decoding=\"async\" src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/ADDtv-automatization.jpg\" loading=\"lazy\" alt=\"Daooh panel\" class=\"c-card_img cc-home\">\n            <\/div>\n        <\/div>\n        <div class=\"card\">\n            <div class=\"card-number node\">\n                <div class=\"text-l\">6<\/div>\n            <\/div>\n            <div class=\"card-text node align-start\">\n                <p class=\"text-entry\"><span>AUTOMATIZACI\u00d3N<\/span><\/p>\n                <h2><span><\/span>Compra de inventario m\u00e1s f\u00e1cil<\/h2>\n                <p>Los anunciantes pueden ahora automatizar el proceso de publicidad televisiva utilizando ADDtv para\n                    comprar inventario publicitario basado en datos de audiencia. La automatizaci\u00f3n facilita la\n                    experiencia de compra de anuncios.\n                <\/p>\n            <\/div>\n            <div class=\"card-img\">\n                <img decoding=\"async\" src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/ADDtv-audiences.jpg\" loading=\"lazy\" alt=\"Daooh panel\" class=\"c-card_img cc-home\">\n            <\/div>\n        <\/div>\n\n    <\/div>\n[\/av_codeblock]\n\n[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' padding='default' margin='' custom_margin='0px' av-desktop-custom_margin='' av-medium-custom_margin='' av-small-custom_margin='' av-mini-custom_margin='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' 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av-6c5aax-cd85d6859899884ce47398ca70b17071 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_postcontent  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9216'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4bitxl-6e620e4a3eb1ce44214a9ff3d3af0ea1 av_three_fourth  avia-builder-el-18  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-ljhck4zn-a1c55183709b0817f0fac79522db7764 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Platform to offer a personalized customer experience<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ljhckkms-e381b577f8b1482ea8f63bce5c78031b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The new identity of the programmatic audience: Use predictive data to deepen your understanding of your audience and be able to send more targeted campaigns.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ljhcwsrs-876c370727cbc91266fb3ab77d1d02e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>New types of customers<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1zxcvt-4adc797c59e47ceee5628994376406c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Audience segmentation will help you target customers who are more likely to spend more money and more often &#8211; and people who share behaviors, activities and traits that align with your business objectives &#8211; drive customer loyalty and achieve increased sales.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2gef6x-08edcb82c457ef8cb4356094ab5535a3\">\n.avia-image-container.av-2gef6x-08edcb82c457ef8cb4356094ab5535a3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2gef6x-08edcb82c457ef8cb4356094ab5535a3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2gef6x-08edcb82c457ef8cb4356094ab5535a3 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-23  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9107 avia-img-lazy-loading-not-9107 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-2-en.png\" alt='More precise audience segmentation.' title='identity-graph-2'  height=\"1117\" width=\"1636\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-2-en.png 1636w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-2-en-300x205.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-2-en-1030x703.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-2-en-768x524.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-2-en-1536x1049.png 1536w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-2-en-1500x1024.png 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/identity-graph-2-en-705x481.png 705w\" sizes=\"(max-width: 1636px) 100vw, 1636px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-9bewp-6847957d59a62ee7e81338e094acb2df av_one_fourth  avia-builder-el-24  el_after_av_three_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-5kozll-d77fa610587c09b25a50e4e69864267b main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9216'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-devjt-7954b7f2263fcadd30a0c6de8b99ec48 av_three_fourth  avia-builder-el-26  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-ljhd6ps4-badf8d6992cd260962d2abf69accc6fa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Keys to understand ADDtv<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljn19n46-acb676746a73b0a9ac5047432c71947c\">\n.avia-image-container.av-ljn19n46-acb676746a73b0a9ac5047432c71947c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ljn19n46-acb676746a73b0a9ac5047432c71947c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ljn19n46-acb676746a73b0a9ac5047432c71947c av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9258 avia-img-lazy-loading-not-9258 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/keys-addTV.png\" alt='' title='keys-addTV'  height=\"1005\" width=\"1860\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/keys-addTV.png 1860w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/keys-addTV-300x162.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/keys-addTV-1030x557.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/keys-addTV-768x415.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/keys-addTV-1536x830.png 1536w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/keys-addTV-1500x810.png 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/07\/keys-addTV-705x381.png 705w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ljhd6wew-98b8e1208f58172af11b97961d50b628 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Programmatic television is the automation of audience-based television advertising through a software platform.<\/li>\n<li>It represents an opportunity for advertisers to better segment their audience and display personalized ads and messages.<\/li>\n<li>Programmatic advertising makes it possible to buy and place ads, including targeted advertising content, in less than a second, on the connected TV.<\/li>\n<li>ADDtv uses algorithms to determine where and when to offer content to specific consumers.<\/li>\n<li>Buying ads across multiple ad exchanges allows advertisers to extend their reach beyond conventional media.<\/li>\n<li>ADDtv&#8217;s model provides more data and has fewer errors compared to conventional media buying: We deliver the right message at the right time.<\/li>\n<li>Programmatic advertising is not yet used by all networks, but it is growing rapidly as technology advances, incorporating artificial intelligence techniques.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2466fd-828bb88dcb8163776c2c603f7608104e av_one_fourth  avia-builder-el-30  el_after_av_three_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ADDtv&#8217;s segmentation tools allow you to divide your large audience into smaller groups based on the similarities they share, such as their location, interests, purchase history, interaction history and any other information you may have.<\/p>\n","protected":false},"author":1,"featured_media":9083,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9216","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADDtv - Abacus Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacus-consulting.net\/en\/addtv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADDtv - Abacus Consulting\" \/>\n<meta property=\"og:description\" content=\"ADDtv&#039;s segmentation tools allow you to divide your large audience into smaller groups based on the similarities they share, such as 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