{"id":8151,"date":"2023-02-17T11:45:21","date_gmt":"2023-02-17T09:45:21","guid":{"rendered":"https:\/\/abacus-consulting.net\/portfolio-item\/geomarketing-customer-typologies\/"},"modified":"2023-06-05T18:22:02","modified_gmt":"2023-06-05T16:22:02","slug":"geomarketing-customer-typologies","status":"publish","type":"portfolio","link":"https:\/\/abacus-consulting.net\/en\/portfolio-item\/geomarketing-customer-typologies\/","title":{"rendered":"Geomarketing: Customer typologies"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbgi4ppx-c43674967d94198d8403e23e89becdce\">\n.avia-section.av-lbgi4ppx-c43674967d94198d8403e23e89becdce .av-parallax .av-parallax-inner{\nbackground-color:#ffffff;\nbackground-image:url(https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/clientes.png);\nbackground-repeat:no-repeat;\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lbgi4ppx-c43674967d94198d8403e23e89becdce main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8151'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4pleiv-8c0898b68b2d4ebbb39a12ad20997078 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbgi3fnq-7d9625cacde6d5999aa47389ce4b7b86\">\n#top .av_textblock_section.av-lbgi3fnq-7d9625cacde6d5999aa47389ce4b7b86 .avia_textblock{\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-lbgi3fnq-7d9625cacde6d5999aa47389ce4b7b86 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Geomarketing: Customer and store typologies<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-le4849su-1591bfc1ce4a7db25f72757423945eb9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Abacus Consulting<\/strong> has advanced algorithms to segment customers, establish areas of influence and group stores depending on customer characteristics.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-38itnr-186a24bbd18b36a5aa13e7c83153067c av_one_third  avia-builder-el-4  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2gn3ef-25167f85f18b3662e29e3fcecf2ced17 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_postcontent  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8151'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2glojl-5322009c41c747d4f68216fe5d522b5b av_one_full  avia-builder-el-6  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-le5m1tx9-03c771dd3e316eb917eab2d8adf4c8bb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>The challenge of an attraction model for customer segmentation<\/strong><\/h2>\n<\/div><\/section><\/div><div  class='flex_column av-h37x3-ecdadce53cae3b8f460178c7837f0d9c av_one_fourth  avia-builder-el-8  el_after_av_one_full  el_before_av_three_fourth  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lbgk4t0v-3cd097f5bc9bf6f286f2eff903057d1c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock portfolio-lateral'  itemprop=\"text\" ><h3>Types of stores<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbgk6v02-956d49d43bcaca8a299e225ecfc0be7a\">\n#top .av_textblock_section.av-lbgk6v02-956d49d43bcaca8a299e225ecfc0be7a .avia_textblock{\nfont-size:12px;\ncolor:#8c8c8c;\n}\n\n@media only screen and (min-width: 990px){ \n#top .av_textblock_section.av-lbgk6v02-956d49d43bcaca8a299e225ecfc0be7a .avia_textblock{\nfont-size:12px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.av-lbgk6v02-956d49d43bcaca8a299e225ecfc0be7a .avia_textblock{\nfont-size:12px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lbgk6v02-956d49d43bcaca8a299e225ecfc0be7a .avia_textblock{\nfont-size:12px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lbgk6v02-956d49d43bcaca8a299e225ecfc0be7a .avia_textblock{\nfont-size:12px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lbgk6v02-956d49d43bcaca8a299e225ecfc0be7a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock portfolio-lateral av_inherit_color'  itemprop=\"text\" ><p>GROUPING | INFLUENCE | INTELLIGENCE<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lbgklovg-de5a3ce1c1050cb9ec3bd33defadc32a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock portfolio-lateral'  itemprop=\"text\" ><p>For this Geomarketing solution, <strong>Abacus Consulting<\/strong> conducted a descriptive analysis of the areas of influence to establish both the typologies of customers and of the stores themselves. In this way, the company now has detailed records of its resources to activate new expansion plans.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-9zio7-310982d961784b5f8ff39504859bd259 av_three_fourth  avia-builder-el-12  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbgkvtcn-a3b6ad0c45e528299bcefc4d89751075\">\n#top .av_textblock_section.av-lbgkvtcn-a3b6ad0c45e528299bcefc4d89751075 .avia_textblock{\nfont-size:24px;\n}\n<\/style>\n<section  class='av_textblock_section av-lbgkvtcn-a3b6ad0c45e528299bcefc4d89751075 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock portfolio-entry'  itemprop=\"text\" ><p>A large food chain needed to conduct a detailed analysis of all its stores and establish which are the most repeated customer profiles in its areas of influence. For this purpose, a model of attraction to store was made according to the distance, size or attractiveness of the point of interest.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le8dwiob-71c18a802d42c337fdd89496e81568b2\">\n#top .hr.hr-invisible.av-le8dwiob-71c18a802d42c337fdd89496e81568b2{\nheight:32px;\n}\n<\/style>\n<div  class='hr av-le8dwiob-71c18a802d42c337fdd89496e81568b2 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-le8dwdfl-74c10d67303cb5d67d888188c7cdddd7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Project phases: from descriptive analysis to store cards<\/strong><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le49vt0m-95ff0c913f67fc7187c8b52810dc043f\">\n.avia-image-container.av-le49vt0m-95ff0c913f67fc7187c8b52810dc043f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-le49vt0m-95ff0c913f67fc7187c8b52810dc043f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-le49vt0m-95ff0c913f67fc7187c8b52810dc043f av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-16  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7817 avia-img-lazy-loading-not-7817 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-stores-en@2x.png\" alt='' title='somos-geomarking-stores-es@2x'  height=\"593\" width=\"1597\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-stores-en@2x.png 1597w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-stores-en@2x-300x111.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-stores-en@2x-1030x382.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-stores-en@2x-768x285.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-stores-en@2x-1536x570.png 1536w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-stores-en@2x-1500x557.png 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-stores-en@2x-705x262.png 705w\" sizes=\"(max-width: 1597px) 100vw, 1597px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbglh5hs-8541ec7919997ab022cc29142ba88f95\">\n#top .hr.hr-invisible.av-lbglh5hs-8541ec7919997ab022cc29142ba88f95{\nheight:16px;\n}\n<\/style>\n<div  class='hr av-lbglh5hs-8541ec7919997ab022cc29142ba88f95 hr-invisible  avia-builder-el-17  el_after_av_image  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>[av_one_full first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-aybzm' sc_version='1.0']\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8ps6nd' sc_version='1.0' admin_preview_bg='']\n<h2><strong>Data extraction for descriptive analysis<\/strong><\/h2>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8ptsdg' sc_version='1.0' admin_preview_bg='']\nSome data sources:\n[\/av_textblock]\n[\/av_one_full]\n\n[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' padding='default' margin='' custom_margin='0px' av-desktop-custom_margin='' av-medium-custom_margin='' av-small-custom_margin='' av-mini-custom_margin='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' color='main_color' background='bg_color' custom_bg='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' scroll_down='' custom_arrow_bg='' css_position_z_index='' av-desktop-css_position_z_index='' av-medium-css_position_z_index='' av-small-css_position_z_index='' av-mini-css_position_z_index='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' id='' custom_class='' template_class='' aria_label='' av_element_hidden_in_editor='0' av_uid='av-4cn3pu' sc_version='1.0']\n[av_one_fifth first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' 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css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-84b5e' sc_version='1.0']\n\n[av_image src='https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/food.png' attachment='8005' attachment_size='full' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='bottom-to-top' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' link='' target='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-le8peb84' sc_version='1.0' admin_preview_bg=''][\/av_image]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pelf6' sc_version='1.0' admin_preview_bg='']\n<h3><strong>Stores and POIS<\/strong><\/h3>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pfjmr' sc_version='1.0' admin_preview_bg='']\nAbacus Consulting has variables such as location, surface area, opening date and other descriptive characteristics.\n[\/av_textblock]\n\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' 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av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-86oo1e' sc_version='1.0']\n\n[av_image src='https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/google-places-logo.png' attachment='8007' attachment_size='full' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='bottom-to-top' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' link='' target='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-le8ph8qj' sc_version='1.0' admin_preview_bg=''][\/av_image]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pkt96' sc_version='1.0' admin_preview_bg='']\n<h3>Business detail<\/h3>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pm22g' sc_version='1.0' admin_preview_bg='']\nThey will add an additional layer of information about each supermarket such as opening hours, rating, reviews...\n[\/av_textblock]\n\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' 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av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-5in0qa' sc_version='1.0']\n\n[av_image src='https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/sdk.png' attachment='8011' attachment_size='full' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='bottom-to-top' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' link='' target='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-le8phgwz' sc_version='1.0' admin_preview_bg=''][\/av_image]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pmujh' sc_version='1.0' admin_preview_bg='']\n<h3><strong>Mobile SDK<\/strong><\/h3>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8po4of' sc_version='1.0' admin_preview_bg='']\nDevices that have been inside each store to obtain the occupancy rate.\n[\/av_textblock]\n\n[\/av_one_fifth][av_one_fifth min_height='' 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av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-43h102' sc_version='1.0']\n\n[av_image src='https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/mobile.png' attachment='8009' attachment_size='full' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='bottom-to-top' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' 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av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' link='' target='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-le8phr5b' sc_version='1.0' 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av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' link='' target='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-le8phzhz' sc_version='1.0' admin_preview_bg=''][\/av_image]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pngmr' sc_version='1.0' admin_preview_bg='']\n<h3><strong>Geoindicators<\/strong><\/h3>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pojva' sc_version='1.0' admin_preview_bg='']\nVariables to describe social and demographic <b>areas of influence<\/b> of each store.\n[\/av_textblock]\n\n[\/av_one_fifth]\n[\/av_section]\n\n[av_one_full first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' 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css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' id='' custom_class='' template_class='' av_uid='av-le8puynj' sc_version='1.0' admin_preview_bg='']\n\n[\/av_one_full]<\/p>\n<div  class='flex_column av-7p1xhz-fcfe5f715f334e630db97c41dceb50d7 av_one_fourth  avia-builder-el-19  el_after_av_postcontent  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div  '     ><\/div>\n<div  class='flex_column av-5ch3av-5e740eecfa99dd98850974b46a036356 av_three_fourth  avia-builder-el-20  el_after_av_one_fourth  el_before_av_postcontent  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-le48k3d2-7047423e7d403404320b8a0d516c7f6c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Methodology and source of data<\/strong><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lbglfnib-a07e582d1f0c871a0d733550ddd8565d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Abacus Consulting<\/strong> relied on food chain information (store locations, floor space, openings), Popular Times data from Google, data from devices that have been inside each store and census tract data from our company&#8217;s data lake.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le8enm7n-e3b9d6c74610f18928a97142d174ccc1\">\n.avia-image-container.av-le8enm7n-e3b9d6c74610f18928a97142d174ccc1 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srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-filrtering-en@2x-3.png 1609w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-filrtering-en@2x-3-300x148.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-filrtering-en@2x-3-1030x508.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-filrtering-en@2x-3-768x379.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-filrtering-en@2x-3-1536x758.png 1536w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-filrtering-en@2x-3-1500x740.png 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarking-filrtering-en@2x-3-705x348.png 705w\" sizes=\"(max-width: 1609px) 100vw, 1609px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-le48k9lc-ebf1b99de9bfde67917b906e6d0da2de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Once all the stores have been located, the actual areas of influence of each store will be generated according to the origin of its customers, which will be determined by means of telephone signals.<\/p>\n<ul>\n<li>Census sections and their sociodemographic variables.<\/li>\n<li>Clustering to define groups of similar stores.<\/li>\n<li>Analysis of store groups<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' padding='default' margin='' custom_margin='0px' av-desktop-custom_margin='' av-medium-custom_margin='' av-small-custom_margin='' av-mini-custom_margin='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' 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av_uid='av-5lqonx' sc_version='1.0']\n\n[av_image src='https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-data-lake@2x.png' attachment='7842' attachment_size='full' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='bottom-to-top' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' 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av_uid='av-le8f05gj' sc_version='1.0' admin_preview_bg='']\n<h3>Data Lake<\/h3>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8f1iox' sc_version='1.0' admin_preview_bg='']\n<strong>Abacus Consulting<\/strong> has hundreds of sociodemographic variables at census section level, such as age ranges or population, among many others.\n[\/av_textblock]\n\n[av_button label='Data Lake' icon_select='yes' icon='ue826' font='entypo-fontello' link='manually,https:\/\/abacus-consulting.net\/en\/data-lake\/' link_target='' size='large' position='left' label_display='' title_attr='' size-text='' av-desktop-font-size-text='' av-medium-font-size-text='' av-small-font-size-text='' av-mini-font-size-text='' margin='' margin_sync='true' padding='' 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textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8f2dws' sc_version='1.0' admin_preview_bg='']\n<h3>Clustering<\/h3>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8f3z1d' sc_version='1.0' admin_preview_bg='']\nThese variables will be used to define groups of stores, customers or users with similar characteristics through grouping techniques and advanced analytics.\n[\/av_textblock]\n\n[av_button label='Data quality' icon_select='yes' icon='ue827' font='entypo-fontello' 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itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-clustering.png 1495w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-clustering-300x219.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-clustering-1030x750.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-clustering-768x559.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-clustering-705x514.png 705w\" sizes=\"(max-width: 1495px) 100vw, 1495px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-7gei2v-c9394bc92585b8a8090e35ed201f0223 av_one_fourth  avia-builder-el-29  el_after_av_three_fourth  el_before_av_three_fourth  first flex_column_div  column-top-margin'     ><\/div>\n<div  class='flex_column av-6323gn-905af1044625b3155be022b4ad4dff98 av_three_fourth  avia-builder-el-30  el_after_av_one_fourth  el_before_av_section  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-43vxt3-0bb2ac502476fb0519062011d59066e8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Areas of influence and clusters of stores<\/strong><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-2rweg7-f139a5493ecff79066f84ff963788e7e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Once the stores are positioned and we have the information from the database we can shape the areas of influence, we can define the generation of groups of stores based on sociodemographic variables or available stores, so that the stores in the groups will share common characteristics:<\/p>\n<ul>\n<li>Measure the variables of interest<\/li>\n<li>Positioning competitors<\/li>\n<li>Analyze own and competitors&#8217; ratings<\/li>\n<li>Determine at what times of the day there is more or less affluence.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le8jbck2-f086840b44a29fbc62e09177faad6d53\">\n.avia-image-container.av-le8jbck2-f086840b44a29fbc62e09177faad6d53 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-le8jbck2-f086840b44a29fbc62e09177faad6d53 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-le8jbck2-f086840b44a29fbc62e09177faad6d53 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7951 avia-img-lazy-loading-not-7951 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-types@2x-1-1022x1030.png\" alt='clustering: tiendas y clientes' title='geomarketing-types@2x'  height=\"1030\" width=\"1022\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-types@2x-1-1022x1030.png 1022w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-types@2x-1-298x300.png 298w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-types@2x-1-80x80.png 80w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-types@2x-1-768x774.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-types@2x-1-36x36.png 36w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-types@2x-1-180x180.png 180w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-types@2x-1-700x705.png 700w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-types@2x-1.png 1469w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-le8jct13-426982deefbda5e8a944c53c0b65a8f0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>By grouping stores into clusters, we will be able <b>to make smarter decisions depending on the characteristics of the customers<\/b> that visit each type of store.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-7v4uqp-72a1083912a57c3ffe35950faa091c22 main_color avia-section-default avia-no-border-styling  avia-builder-el-35  el_after_av_three_fourth  el_before_av_postcontent  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8151'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-67skvl-6de340ad3f754cfec181ad5e921de782 av_one_full  avia-builder-el-36  el_before_av_codeblock  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-le8nau4u-8f70e979914dc959a4095e69ce1159e8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Customer typologies<\/strong><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-le8nbaso-a0035978c53ae634e6ab01f54cdbd861 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In order to assign customer typologies to a we have made an attribution to sociodemographic variables.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-4roakx-dcc04496a3985a7cfd87f294e278adcd av_one_fourth  avia-builder-el-40  el_after_av_codeblock  el_before_av_three_fourth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le8ncpuh-eaaf04b1c74d28e633bd7c8e41fc8ff5\">\n.avia-image-container.av-le8ncpuh-eaaf04b1c74d28e633bd7c8e41fc8ff5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-le8ncpuh-eaaf04b1c74d28e633bd7c8e41fc8ff5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-le8ncpuh-eaaf04b1c74d28e633bd7c8e41fc8ff5 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-41  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7958 avia-img-lazy-loading-not-7958 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/profiles-girl@2x.png\" alt='Perfil de un cliente joven' title='profiles-girl@2x'  height=\"378\" width=\"434\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/profiles-girl@2x.png 434w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/profiles-girl@2x-300x261.png 300w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-le8neum8-2145b567332faa1d4d769419c8b41f73 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In this example we would have the profile of a young woman with a medium socioeconomic level who lives alone.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-39pcld-cef081b25982485205b04dad157dca5e av_three_fourth  avia-builder-el-43  el_after_av_one_fourth  el_before_av_codeblock  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le8nef36-ce4cf0baf84da5ccbbd43129ece3a083\">\n.avia-image-container.av-le8nef36-ce4cf0baf84da5ccbbd43129ece3a083 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-le8nef36-ce4cf0baf84da5ccbbd43129ece3a083 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-le8nef36-ce4cf0baf84da5ccbbd43129ece3a083 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-44  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7960 avia-img-lazy-loading-not-7960 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/profiles-diagram-clusters@2x.png\" alt='Diagrama de clusters' title='profiles-diagram-clusters@2x'  height=\"1055\" width=\"1445\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/profiles-diagram-clusters@2x.png 1445w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/profiles-diagram-clusters@2x-300x219.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/profiles-diagram-clusters@2x-1030x752.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/profiles-diagram-clusters@2x-768x561.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/profiles-diagram-clusters@2x-705x515.png 705w\" sizes=\"(max-width: 1445px) 100vw, 1445px\" \/><\/div><\/div><\/div><\/div>\n\n[av_one_full first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' 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av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-aybzm' sc_version='1.0']\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8ps6nd' sc_version='1.0' admin_preview_bg='']\n<h2><strong>Geolocated information transmission plan<\/strong><\/h2>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8ptsdg' sc_version='1.0' admin_preview_bg='']\nScope of the project.\n[\/av_textblock]\n\n[\/av_one_full][av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' padding='default' margin='' custom_margin='0px' av-desktop-custom_margin='' av-medium-custom_margin='' av-small-custom_margin='' av-mini-custom_margin='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' 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textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pelf6' sc_version='1.0' admin_preview_bg='']\n<h3><strong>Application<\/strong><\/h3>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pfjmr' sc_version='1.0' admin_preview_bg='']\nWeb-based tool for the planning of transmission plans.\n[\/av_textblock]\n\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-86oo1e' sc_version='1.0']\n\n[av_image src='https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/plan-selector@2x-300x300.png' attachment='8102' attachment_size='medium' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='bottom-to-top' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' link='' target='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-le8ph8qj' sc_version='1.0' admin_preview_bg=''][\/av_image]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pkt96' sc_version='1.0' admin_preview_bg='']\n<h3>Selectors<\/h3>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pm22g' sc_version='1.0' admin_preview_bg='']\nMultiple selection criteria and calculation of estimated and potential bosses.\n[\/av_textblock]\n\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-5in0qa' sc_version='1.0']\n\n[av_image src='https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/plan-programatic@2x-300x300.png' attachment='8096' attachment_size='medium' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='bottom-to-top' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' link='' target='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-le8phgwz' sc_version='1.0' admin_preview_bg=''][\/av_image]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pmujh' sc_version='1.0' admin_preview_bg='']\n<h3><strong>Programmatic<\/strong><\/h3>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8po4of' sc_version='1.0' admin_preview_bg='']\nActivation in mobile programmatic and selection of zip codes for social networks.\n[\/av_textblock]\n\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-43h102' sc_version='1.0']\n\n[av_image src='https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/plan-retargeting@2x-300x300.png' attachment='8100' attachment_size='medium' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='bottom-to-top' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' link='' target='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-le8phr5b' sc_version='1.0' admin_preview_bg=''][\/av_image]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pn3u4' sc_version='1.0' admin_preview_bg='']\n<h3><strong>Retargeting<\/strong><\/h3>\n[\/av_textblock]\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' template_class='' av_uid='av-le8pocp6' sc_version='1.0' admin_preview_bg='']\nGeneration of retargeting campaigns to mobile devices.\n[\/av_textblock]\n\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' 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av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' id='' custom_class='' template_class='' av_uid='av-le8sgosd' sc_version='1.0' admin_preview_bg='']\n[\/av_one_full]\n\n\n<div id='av_section_4'  class='avia-section av-h0vozb-5cc055d81422a506fc883c5a6bc02160 main_color avia-section-default avia-no-border-styling  avia-builder-el-48  el_after_av_postcontent  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8151'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-gd1hx3-6a7744f8d5eb51bfe340312836a20d77 av_one_fourth  avia-builder-el-49  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-enlckn-7410bf86b7fa5ab7ade7874b14364b98 av_three_fourth  avia-builder-el-50  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-lbgqtof4-ff2fa2787b45fc50ae30f9ec587757ea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>The keys to a geomarketing strategy<\/strong><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lbgrcoo5-136021b192ab26c79a8c6c813df3a994 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Do you have a customer database but your data is not meaningful enough to find conclusions?<\/li>\n<li>Do you know your customers&#8217; shopping habits or when they visit your stores the most?<\/li>\n<li>Do you know the best time to make a promotion?<\/li>\n<li>When do my competitors receive more visits?<\/li>\n<li>Is your establishment better rated than your competitors?<\/li>\n<\/ul>\n<p><strong>Abacus Consulting<\/strong> has been developing geographic data quality solutions for its clients for more than 20 years and has data quality applications that can be stand-alone or integrated into the company.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-2vplm-e7b85a5bf68aee2d52ac187c8932485a alternate_color avia-section-default avia-shadow  avia-builder-el-53  el_after_av_section  el_before_av_postcontent  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8151'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-7sa6-4f44d7b02002d0bd8613b319f1f68cc9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><strong>Recent solutions<\/strong><\/h2>\n<\/div><\/section>\n<div  class='hr av-1jlci-cf7b47140b9735d1bb16d3a5e8504c18 hr-short  avia-builder-el-55  el_after_av_textblock  el_before_av_portfolio  avia-builder-el-last  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  id=\"av-sc-portfolio-1\"  class=' grid-sort-container isotope   no_margin-container with-excerpt-container grid-total-even grid-col-4 grid-links-' data-portfolio-id='1'><div data-ajax-id='8887' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-8887 grid-entry-overview grid-loop-1 grid-parity-odd  geomarketing-en_sort analysis-en_sort visualization-and-maps_sort  av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/abacus-consulting.net\/en\/portfolio-item\/advanced-reports-data-update\/\" title='Advanced reports: Data update'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"260\" height=\"185\" src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/advanced-reporting-260x185.png\" class=\"wp-image-8828 avia-img-lazy-loading-not-8828 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: Advanced reports: Data update\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/abacus-consulting.net\/en\/portfolio-item\/advanced-reports-data-update\/' title='Advanced reports: Data update'>Advanced reports: Data update<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >Abacus Consulting's geographic intelligence solutions: Geomarketing and development of adhoc work in offline and online formats.\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='8151' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-8151 grid-entry-overview grid-loop-2 grid-parity-even  expansion-tools_sort geomarketing-en_sort analysis-en_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/abacus-consulting.net\/en\/portfolio-item\/geomarketing-customer-typologies\/\" title='Geomarketing: Customer typologies'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"260\" height=\"185\" src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/tipologia-clientes-260x185.png\" class=\"wp-image-7917 avia-img-lazy-loading-not-7917 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: Geomarketing: Customer typologies\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/abacus-consulting.net\/en\/portfolio-item\/geomarketing-customer-typologies\/' title='Geomarketing: Customer typologies'>Geomarketing: Customer typologies<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >Abacus Consulting's geographic intelligence solutions: Geomarketing and development of adhoc work in offline and online formats.\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='7772' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-7772 grid-entry-overview grid-loop-3 grid-parity-odd  expansion-tools_sort visualization-and-maps_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/abacus-consulting.net\/en\/portfolio-item\/business-intelligence-dashboards\/\" title='Business Intelligence: Dashboards'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"260\" height=\"185\" src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/data-viz-cover-260x185.jpg\" class=\"wp-image-7723 avia-img-lazy-loading-not-7723 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: Business Intelligence: Dashboards\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/abacus-consulting.net\/en\/portfolio-item\/business-intelligence-dashboards\/' title='Business Intelligence: Dashboards'>Business Intelligence: Dashboards<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >The visualization of company data has become one of the most important points to improve the confidence of employees and customers. A culture of data and data governance improves the company's internal and external relations.<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='7554' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-7554 grid-entry-overview grid-loop-4 grid-parity-even  post-entry-last  geomarketing-en_sort analysis-en_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/abacus-consulting.net\/en\/portfolio-item\/geomarketing-geolocation-apis\/\" title='Geomarketing: Geolocation APIs'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"260\" height=\"185\" src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/geomarketing-cover-260x185.jpg\" class=\"wp-image-7516 avia-img-lazy-loading-not-7516 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"geomarketing\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: Geomarketing: Geolocation APIs\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/abacus-consulting.net\/en\/portfolio-item\/geomarketing-geolocation-apis\/' title='Geomarketing: Geolocation APIs'>Geomarketing: Geolocation APIs<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >Abacus Consulting's geographic intelligence solutions: Geomarketing and development of adhoc work in offline and online formats.\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Abacus Consulting&#8217;s geographic intelligence solutions: Geomarketing and development of adhoc work in offline and online formats.<\/p>\n","protected":false},"author":1,"featured_media":7917,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[335,357,323,100,361,355,337,333,336,356,325,359,302,334,327,103,358],"portfolio_entries":[319,318,316],"class_list":["post-8151","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-2023-en","tag-api-en","tag-apps-en","tag-big-data-en","tag-customers","tag-data-en","tag-distribution","tag-expansion-en","tag-feeding","tag-geomarketing-en","tag-indexes","tag-quality","tag-retail-en","tag-retailer","tag-spain","tag-statistics-en","tag-studies","portfolio_entries-expansion-tools","portfolio_entries-geomarketing-en","portfolio_entries-analysis-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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