{"id":6575,"date":"2022-10-11T00:00:00","date_gmt":"2022-10-10T22:00:00","guid":{"rendered":"https:\/\/abacus-consulting.net\/appcelerate-the-new-tool-for-campaign-activation\/"},"modified":"2023-02-22T19:21:02","modified_gmt":"2023-02-22T17:21:02","slug":"appcelerate-the-new-tool-for-campaign-activation","status":"publish","type":"post","link":"https:\/\/abacus-consulting.net\/en\/appcelerate-the-new-tool-for-campaign-activation\/","title":{"rendered":"APPcelerate: The new tool for campaign activation"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-um11kc-072915ae8d3bf54b24b483a01d1a369f main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6575'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-t46tbw-9a9a178368305b66e136fef547c64f0d av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lefx6uha-8c268f93201baccb443a75ae44573b47 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>APPcelerate: The new tool for campaign activation<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lefx7fii-63f3936c8a6a67bb490d86a32655669b\">\n#top .av_textblock_section.av-lefx7fii-63f3936c8a6a67bb490d86a32655669b .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-lefx7fii-63f3936c8a6a67bb490d86a32655669b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Today was presented at <strong>The Valley<\/strong> business school (Madrid) the new tool for audience tracking, action measurement and campaign activation <strong>APPcelerate<\/strong>. The launch of <a href=\"https:\/\/appcelerate.ai\/\"><strong>APPcelarate<\/strong><\/a> was developed within the framework of the &#8220;Bye Bye Cookies, Welcome Geoaudiences&#8221; conference, which consisted of a welcome breakfast, a presentation of the tool and a round table moderated by <strong>Macarena Est\u00e9vez<\/strong>.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-qrtwmk-bfb7188d7035df4af96ce99bc02f9418 av_one_third  avia-builder-el-4  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-p6ualo-320ebe51bd731b69ae7d913b536ffc4e main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6575'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-oirqm4-de1112f14d97a5d944a9310ef0efc6c6 av_two_third  avia-builder-el-6  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lefx82l1-57e454c698325b97e2306c759701fa75 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Towards a definition of geo-audiences<\/h2>\n<h2><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lefx9kyo-59a56fb6c647828b2b1cbefeab755ab1\">\n#top .av_textblock_section.av-lefx9kyo-59a56fb6c647828b2b1cbefeab755ab1 .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-lefx9kyo-59a56fb6c647828b2b1cbefeab755ab1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Macarena Est\u00e9vez<\/strong>, C\u00edrculo Ingenio Anal\u00edtico, presented the conference with a brief introduction on the following topics <a href=\"https:\/\/appcelerate.ai\/\"><strong>APPcelerate<\/strong><\/a>highlighting the &#8220;excellence, precision and agile working style&#8221; that she has experienced working with <strong>Abacus Consulting<\/strong>.<\/p>\n<p><strong>\u00c1lvaro de Gracia<\/strong>CEO of <strong>Abacus Consulting<\/strong> and of <strong>APPcelarate<\/strong>In front of a hundred professionals related to digital marketing, he presented his vision of the immediate future of programmatic advertising from the perspective of geographic data and presented his new commitment to develop applications that help the industry to improve ROI and control results.<\/p>\n<p>&#8220;We enrich audiences, but not only where they are located. For example, we also combine different data sources, we offer highly accurate information related to mobility, events at macro and micro level including spectator attendance prediction and the ratings of the event users themselves,&#8221; said de Gracia.<\/p>\n<p>The geo-audience is an &#8220;anonymous audience, contextualized to geographic data and with self-serving consent to be impacted based on their geographic location,&#8221; noted <strong>Alvaro<\/strong>.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-m2hl18-08677ffc8c22cf59e067d212d313ad49 av_one_third  avia-builder-el-9  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-ldwt6k-030b39b861ee2d6476eb3c77eae6a62d main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6575'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-ikmc18-554e50cd5aae22845ab1eaea9689ae39 av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lefxaoni-de1a03cdb374ddeabf0fd8bee602cb18\">\n.avia-image-container.av-lefxaoni-de1a03cdb374ddeabf0fd8bee602cb18 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lefxaoni-de1a03cdb374ddeabf0fd8bee602cb18 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lefxaoni-de1a03cdb374ddeabf0fd8bee602cb18 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5849 avia-img-lazy-loading-not-5849 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/consumers-1.png\" alt='' title='consumers'  height=\"446\" width=\"1090\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/consumers-1.png 1090w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/consumers-1-300x123.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/consumers-1-1030x421.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/consumers-1-768x314.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/consumers-1-705x288.png 705w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lefxche8-26db5cb676a8f6c9815d0e8a57d08c26 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">Two consumers with similar social profiles but very different moments.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-grll24-9eb68a8f4bacced9b63905581a9c614d av_one_third  avia-builder-el-14  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-gc38r0-8e5e8c5a956706e87ab827bd27d1ea5e main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6575'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-e9e770-66dfbe0b78eab87f70b24b10f693dfd2 av_two_third  avia-builder-el-16  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lefxetdt-db5854e04fcc9931a9efa6c16b7d54c4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Enriching audiences and <strong>improving campaign CTRs<\/strong><\/h2>\n<h2><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lefxe6ej-a0592b4aae23a63e4ffd2ed893f9ff2c\">\n#top .av_textblock_section.av-lefxe6ej-a0592b4aae23a63e4ffd2ed893f9ff2c .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-lefxe6ej-a0592b4aae23a63e4ffd2ed893f9ff2c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>APPcelerate<\/strong> enriches audiences with various layers of information (socio-demographic, zero and first party data, CRMs, surveys&#8230;) offering very precise and geo-localized profiles to be able to impact this audience both on mobile and outdoors and thus produce reliable reports for monitoring the campaign.<\/p>\n<p>The platform <a href=\"https:\/\/appcelerate.ai\/\"><strong>APPcelerate<\/strong><\/a> platform has arrived to manage the process of audience identification and measurement as well as campaign activation from a single application. After a first test period and a second period of real activation, the CTR of the campaigns was 5 times higher than the market benchmark (0.2%). This data is being audited by Deloitte, which will soon introduce a new document reflecting the assurance and effectiveness of this technology.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-cr61f0-ae6837f0f1eba635bfa369069e677a62 av_one_third  avia-builder-el-19  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-b16tcc-333d04a829e9d03edc724d171451fea1 main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6575'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9ddlws-d0e5de5a5bfec7291f026fc428f663ea av_two_third  avia-builder-el-21  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lefxj9pf-46a1b0abd2f94f289cc9fcd82900e4ab\">\n.avia-image-container.av-lefxj9pf-46a1b0abd2f94f289cc9fcd82900e4ab img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lefxj9pf-46a1b0abd2f94f289cc9fcd82900e4ab .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lefxj9pf-46a1b0abd2f94f289cc9fcd82900e4ab av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5931 avia-img-lazy-loading-not-5931 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/ponentes-copia.png\" alt='' title='ponentes copia'  height=\"447\" width=\"1079\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/ponentes-copia.png 1079w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/ponentes-copia-300x124.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/ponentes-copia-1030x427.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/ponentes-copia-768x318.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/ponentes-copia-705x292.png 705w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lefxjl7k-44375c69ed4577ddc1951a7bb173f9d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">The participants in the round table.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-7l5d64-ee5fb440c2811cb5e09fac6fc524f63b av_one_third  avia-builder-el-24  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-55954s-abb50e03339e2c035b8818c760660b82 main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6575'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3vs9nw-8b2cebb0bf11633560ba10bb12dd60ee av_two_third  avia-builder-el-26  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lefxfp74-63f89625e92918d9137bf45ea59527c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Temple: outdoor platform<\/strong><\/h2>\n<h2><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lefxfzgf-233310e9acc1cc81bd59ab6e0b65071d\">\n#top .av_textblock_section.av-lefxfzgf-233310e9acc1cc81bd59ab6e0b65071d .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-lefxfzgf-233310e9acc1cc81bd59ab6e0b65071d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Javier Galilea<\/strong>, Chief Grouth Officer of <strong>APPcelerate<\/strong>, explained the platform&#8217;s outdoor planning and measurement (OOH, DOOH, pDOOH) aspect to the audience. <strong>APPcelerate<\/strong> has begun working with two industry giants, <strong>Clear Channel&#8217;<\/strong> s D3CK and <strong>JCDecaux&#8217;<\/strong>s VIOOH.<\/p>\n<p>After this presentation, <strong>Macarena Est\u00e9vez<\/strong>, CEO of C\u00edrculo Ingenio Anal\u00edtico, moderated a round table discussion on the end of cookies and the arrival of new measurement algorithms.<\/p>\n<p>Roundtable participants agreed on the need for new tools that apply algorithms to campaign activation and measurement.<\/p>\n<p><strong>Marta Lopez<\/strong>Addressable &amp; Delivery Operations Manager at the media agency of the  <strong>Dentsu Group<\/strong>The need to adapt to the constant changes occurring in the sector and the suitability of more reliable tools for audience measurement and how &#8220;platforms such as  <strong>AppCelerate<\/strong>  help us understand our different audiences.&#8221;<\/p>\n<p><strong>Beatriz de Paz<\/strong>, Product Manager of OOH<strong> GroupM Spain<\/strong>, highlighted how the outdoor ecosystem did not stand still during the pandemic, and that solutions &#8216;made in Spain&#8217;, such as <a href=\"https:\/\/appcelerate.ai\/\"><br \/>\n  <strong>APPcelerate<\/strong><br \/>\n<\/a>are the result of this period of reflection and paradigm shift.<\/p>\n<p><strong>Ana Garc\u00eda Blanco<\/strong>, Global Consumer Insight Manager at <strong>Ikea Spain<\/strong>, noted the need for better tools to understand and analyze consumers.<span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">&#8220;We seek to know where our consumers are and I am surprised by the integration of <strong>APPcelerate <\/strong><\/span><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">, which is fundamental in these times,&#8221; she said<\/span>.<\/p>\n<p>For <strong>Pedro Fern\u00e1ndez<\/strong>, Product Director at <strong>ClearChannel<\/strong>, the most important thing about audience knowledge is to know what it can be used for: &#8220;The big challenge is to transform this data into activation. This technology comes to add up.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-32zykc-a312784190ed295004a56a9e5247a4a9 av_one_third  avia-builder-el-29  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lefxklcv-df8edb188d85b23a743bd7ddeb4a25ab\">\n.avia-image-container.av-lefxklcv-df8edb188d85b23a743bd7ddeb4a25ab img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lefxklcv-df8edb188d85b23a743bd7ddeb4a25ab .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lefxklcv-df8edb188d85b23a743bd7ddeb4a25ab av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-30  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5823 avia-img-lazy-loading-not-5823 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/Alvaro-de-GRacia-1.jpg\" alt='' title='Alvaro-de-GRacia'  height=\"1128\" width=\"1133\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/Alvaro-de-GRacia-1.jpg 1133w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/Alvaro-de-GRacia-1-300x300.jpg 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/Alvaro-de-GRacia-1-1030x1025.jpg 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/Alvaro-de-GRacia-1-80x80.jpg 80w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/Alvaro-de-GRacia-1-768x765.jpg 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/Alvaro-de-GRacia-1-36x36.jpg 36w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/Alvaro-de-GRacia-1-180x180.jpg 180w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/Alvaro-de-GRacia-1-705x702.jpg 705w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lefxl21j-f313bbb81647e3664819a7d0c0fb5860 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">\u00c1lvaro de Gracia, CEO of APPcelerate.<\/p>\n<\/div><\/section><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Press release from Abacus Consulting on the presentation of APPcelerete at The Valley in Madrid.<\/p>\n","protected":false},"author":1,"featured_media":5853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[65,61,56,313,315,314,312],"class_list":["post-6575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-2022-en","tag-advertising","tag-appcelerate-en","tag-campaigns","tag-dsp-en","tag-omnichannel","tag-programmatic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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