{"id":8720,"date":"2023-02-02T15:00:01","date_gmt":"2023-02-02T13:00:01","guid":{"rendered":"https:\/\/abacus-consulting.net\/presentation-by-laureano-turienzo\/"},"modified":"2023-03-10T18:25:12","modified_gmt":"2023-03-10T16:25:12","slug":"presentation-by-laureano-turienzo","status":"publish","type":"post","link":"https:\/\/abacus-consulting.net\/en\/presentation-by-laureano-turienzo\/","title":{"rendered":"Presentation by Laureano Turienzo"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-h8n2rs-5d1e5d7333d59c4079558b223d222f4d main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8720'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-gbznyg-d13d018b8fdddb39eb29af4f6372ca8c av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lf2ib7uh-aada06e4d5d2e6ea9e0d12f8dc407625\">\n.avia-image-container.av-lf2ib7uh-aada06e4d5d2e6ea9e0d12f8dc407625 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lf2ib7uh-aada06e4d5d2e6ea9e0d12f8dc407625 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lf2ib7uh-aada06e4d5d2e6ea9e0d12f8dc407625 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8606 avia-img-lazy-loading-not-8606 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/03\/20230306-Laureano-highlight.png\" alt='\u00c1lvaro de Gracia (CEO y fundador de APPcelerate), Macarena Est\u00e9vez y Laureano Turienzo (consejeros).' title='20230306 Laureano highlight'  height=\"1934\" width=\"2500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/03\/20230306-Laureano-highlight.png 2500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/03\/20230306-Laureano-highlight-300x232.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/03\/20230306-Laureano-highlight-1030x797.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/03\/20230306-Laureano-highlight-768x594.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/03\/20230306-Laureano-highlight-1536x1188.png 1536w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/03\/20230306-Laureano-highlight-2048x1584.png 2048w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/03\/20230306-Laureano-highlight-1500x1160.png 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/03\/20230306-Laureano-highlight-705x545.png 705w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-dsqk2g-90cae9f37cca4fef8f5e9595ea81aa83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">\u00c1lvaro de Gracia (CEO and founder of APPcelerate and Abacus Consulting), Macarena Est\u00e9vez and Laureano Turienzo (board members).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lf2i61ar-2a32b25ff42612c15b900a372e7e8554 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"elementor-heading-title elementor-size-default\">Laureano Turienzo, new APPcelerate board member<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lf2jc42w-2f34d25077bc4ce67c790352f816a8e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Exclusive presentation by Laureano Turienzo (APPcelerate board member).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lf2i7aeg-c89af336ebf6bec0f2329b34dc747060\">\n#top .av_textblock_section.av-lf2i7aeg-c89af336ebf6bec0f2329b34dc747060 .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-lf2i7aeg-c89af336ebf6bec0f2329b34dc747060 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Laureano Turienzo is the new board member of APPcelerate, we share with you the post he launched when he joined the team.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-ck0otk-d0b9457d7675ffce6d9523bd65fd5abc av_one_fourth  avia-builder-el-7  el_after_av_three_fourth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-lf2i6wwa-467e8fad8b227c228d032a90b0214697 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2y3uco-fac607a411695ba4b6924372f06d2e89 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8720'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4vw27c-5c04c7b3d7aae80ba2a5ff0dbe3dbf51 av_two_third  avia-builder-el-10  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lf2jikui-4c62138814de89302b2981edf389a120 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Transforming retailing<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lf2jh1gf-636b186e1b27279d784e8f102fe68792 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>&#8220;Today I would like to share with you a new project in which I am joining with all my enthusiasm as an advisor.<\/p>\n<p>For those of you who know me, you know that I only link with companies and projects that I believe will transform retail and help to understand and solve real consumer needs. I constantly run away from technological pyrotechnics that are excellent in theory, but do not really live in the time and the world they live in.<\/p>\n<p>I continually receive proposals to collaborate with projects, but time constraints and the fact that I did not see that those projects were really solving the real problems and demands, has made me reject most of them.<\/p>\n<p>But sometimes it happens, and you come across people with much more talent than you, who bring proposals that come to transform Retail.<\/p>\n<p>This is the case of <a href=\"https:\/\/www.linkedin.com\/company\/85629620\/admin\/\">APPcelerate<\/a>, Ad Tech directed by <a href=\"https:\/\/www.linkedin.com\/in\/alvaro-de-gracia\/\">\u00c1lvaro de Gracia<\/a>, one of the people who knows the most about data in Spain and who has now developed a new solution that connects all his experience in data marketing with the activation of audiences in digital campaigns.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2vs1ew-4c0fe59b57ac6079e31a27c92523427f av_one_third  avia-builder-el-13  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-lf2ihneg-135f0377b0eb748949a424470d697a2d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8720'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3q37tk-4e696712b3589d489f09e4640712d3e6 av_one_third  avia-builder-el-15  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lf2jfjo7-eb37bc23fbd61286a265d8a456f51336\">\n#top .av_textblock_section.av-lf2jfjo7-eb37bc23fbd61286a265d8a456f51336 .avia_textblock{\nfont-size:24px;\n}\n<\/style>\n<section  class='av_textblock_section av-lf2jfjo7-eb37bc23fbd61286a265d8a456f51336 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>&#8220;When I first learned about APPcelerate, I knew it would be the marketing tool I would turn to for years to come: it was the most amazing thing I had ever seen (and seen a lot), to connect brands with their customers.&#8221;<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lf2jfpvl-04445163fd9524b029b4322229de1f98 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.linkedin.com\/in\/laurenturienzo\/\">Laureano Turienzo<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/85629620\/admin\/\">APPcelerate<\/a>advisor.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-35xozs-b3c580be3c7b58bf7b25bf7b7e34a73d av_two_third  avia-builder-el-18  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lf2jf6i6-000c67c84408423a653b678b8b73b332\">\n.avia-image-container.av-lf2jf6i6-000c67c84408423a653b678b8b73b332 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lf2jf6i6-000c67c84408423a653b678b8b73b332 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lf2jf6i6-000c67c84408423a653b678b8b73b332 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8662 avia-img-lazy-loading-not-8662 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/laureano-turienzo.png\" alt='Laureano Turienzo, consejero de APPcelerate.' title='laureano-turienzo'  height=\"950\" width=\"1505\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/laureano-turienzo.png 1505w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/laureano-turienzo-300x189.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/laureano-turienzo-1030x650.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/laureano-turienzo-768x485.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/laureano-turienzo-1500x947.png 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/02\/laureano-turienzo-705x445.png 705w\" sizes=\"(max-width: 1505px) 100vw, 1505px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-9qla8z-520c2adfbaee0f4ae86cdd8de7382e75 main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8720'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2sa2r-3f685c3a982b6737fd584198ada6f652 av_two_third  avia-builder-el-21  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-5ad3xf-e4941518e19724e853b4f05902a4c074 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>APPcelerate: revolution in the world of data and advertising<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-4geshf-cdd833c1fa7f92f239506cf5dd01fa0d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>When I first learned about APPcelerate, I knew it would be the marketing tool I would turn to for years to come: it was the most amazing thing I&#8217;d ever seen (and I&#8217;ve seen a lot) to connect brands with their customers.<\/p>\n<p>It was obvious that it was going to revolutionize the advertising industry and marketing in general (being a 100% Spanish Ad Tech). In a single door, and at a single glance, they combined multiple layers of data with high-value information such as: INE, land registry, road and pedestrian traffic, meteorology, real-time occupancy of establishments, user ratings, millions of POIS (points of interest) of all types of industries, measurement of outdoor advertising media&#8230;.. They were photographs of reality in real time, with a development that allowed to buy digital advertising space in all digital media today (Connected TV, Display, Radio On Line, Digital Outdoor&#8230;) It was the emotional and advertising connection in real time and in micro geography.<\/p>\n<p>Every consumer is different, and is different every day, depending on circumstances and material conditions. Mass marketing had to come to an end.<\/p>\n<p>And all this while respecting the privacy of consumers, which for those of you who know me, you know that for me is basic. In this sense, APPcelerate is already prepared for a world without cookies (as you know, they have an expiration date). Over the next year, companies will have to find a solution to get their campaigns to their customers while respecting the privacy of the new regulatory framework, and APPcelerate has already found it because it works with Geo audiences that respond to real consumer behavior and does not need cookies. third parties.<\/p>\n<p>I am very excited about this project, and thanks to \u00c1lvaro for crossing my path and showing me the future&#8221;.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2y8k5f-6a3ae1fffe1e5124ff830f1a05451841 av_one_third  avia-builder-el-24  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Laureano Turienzo is the new board member of APPcelerate, we share with you the post he launched when he joined the team.<\/p>\n","protected":false},"author":1,"featured_media":8620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[335,61,370,56,373,369,371,376,372],"class_list":["post-8720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-2023-en","tag-advertising","tag-alvaro-de-gracia-en-2","tag-appcelerate-en","tag-audiences","tag-geoaudiences","tag-interview","tag-laureano-turienzo-en","tag-newspaper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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