{"id":8984,"date":"2023-06-07T13:15:42","date_gmt":"2023-06-07T11:15:42","guid":{"rendered":"https:\/\/abacus-consulting.net\/addtv-presents-at-programmatic-spain-2023\/"},"modified":"2023-06-07T17:27:28","modified_gmt":"2023-06-07T15:27:28","slug":"addtv-presents-at-programmatic-spain-2023","status":"publish","type":"post","link":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/","title":{"rendered":"ADDtv presents at Programmatic Spain 2023"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-h8n2rs-5d1e5d7333d59c4079558b223d222f4d main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8984'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-gbznyg-d13d018b8fdddb39eb29af4f6372ca8c av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lf2ib7uh-5ec922069b010742b4f1ef79930e99c4\">\n.avia-image-container.av-lf2ib7uh-5ec922069b010742b4f1ef79930e99c4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lf2ib7uh-5ec922069b010742b4f1ef79930e99c4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lf2ib7uh-5ec922069b010742b4f1ef79930e99c4 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8933 avia-img-lazy-loading-not-8933 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-programmatic-bna.jpg\" alt='' title='alvaro-de-gracia-programmatic-bna'  height=\"958\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-programmatic-bna.jpg 1600w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-programmatic-bna-300x180.jpg 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-programmatic-bna-1030x617.jpg 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-programmatic-bna-768x460.jpg 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-programmatic-bna-1536x920.jpg 1536w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-programmatic-bna-1500x898.jpg 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-programmatic-bna-705x422.jpg 705w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-dsqk2g-90cae9f37cca4fef8f5e9595ea81aa83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">\u00c1lvaro de Gracia, CEO of Abacus Consulting and APPcelerate, presenting ADDtv at Programmatic Spain.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lf2i61ar-2a32b25ff42612c15b900a372e7e8554 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"p1\">ADDtv presents at the event &#8216;Programmatic Spain 2023&#8217;.<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lf2i7aeg-c89af336ebf6bec0f2329b34dc747060\">\n#top .av_textblock_section.av-lf2i7aeg-c89af336ebf6bec0f2329b34dc747060 .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-lf2i7aeg-c89af336ebf6bec0f2329b34dc747060 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\">Last Tuesday, June 6, 2023, \u00c1lvaro de Gracia presented ADDtv, the new programmatic TV advertising activation platform of APPcelerate&#8217;s AdTech ecosystem.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-ck0otk-d0b9457d7675ffce6d9523bd65fd5abc av_one_fourth  avia-builder-el-6  el_after_av_three_fourth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-lf2i6wwa-467e8fad8b227c228d032a90b0214697 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2y3uco-fac607a411695ba4b6924372f06d2e89 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8984'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4vw27c-5c04c7b3d7aae80ba2a5ff0dbe3dbf51 av_two_third  avia-builder-el-9  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lilmbss3-f2f0788999c5c3f17e2a4490d5f9e11c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Machine Learning and artificial intelligence applied to advertising<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lf2jh1gf-636b186e1b27279d784e8f102fe68792 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\">&#8216;<a href=\"https:\/\/www.programaticaly.com\/pm-barcelona-23\">Programmatic Spain&#8217; <\/a>conference, a reference in the sector, took place in Barcelona and was attended by more than 150 people at the Valkiria Hub Space to discuss the challenges and opportunities of connected TV, Retail Media and programmatic outdoor advertising (DOOH).<\/p>\n<p><a href=\"https:\/\/appcelerate.ai\/\">APPcelerate<\/a> is a national reference in the location intelligence market and has developed several products, such as APPtivate or <a href=\"https:\/\/abacus-consulting.net\/en\/compass\/\">Compass<\/a>, which are now helping the programmatic advertising market. \u00c1lvaro de Gracia explained to the audience how APPcelerate is present in the programmatic advertising market through the power of data and machine learning.<\/p>\n<p>Also present at the conference, representing APPcelerate and ADDtv, were Adri\u00e1n Reyes, Head of Campaign Management, and Antonio \u00c1lvarez, Head of Expansion. Together with \u00c1lvaro, they explained the APPcelerate ecosystem, which consists of a programmatic mobile activation solution (APPtivate), a differentiated and exclusive platform for outdoor advertising (<a href=\"https:\/\/abacus-consulting.net\/en\/temple-2\/\">Temple<\/a>) and the new activation model for connected TV (ADDtv).<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2vs1ew-4c0fe59b57ac6079e31a27c92523427f av_one_third  avia-builder-el-12  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-bac3to-e7ffacd26bc0f6ffcfded2db48385d8d main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8984'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-989s64-03b7b8a4ae606c294c3f1e10c6e6c7a4 av_two_third  avia-builder-el-14  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lilmssvw-8a68393e923ddc423d86b1411aa0400c\">\n@keyframes av_slideshow_img_scale_av-lilmssvw-8a68393e923ddc423d86b1411aa0400c {\n   0% { transform: scale(2.1); opacity: 1; }\n 100% { transform: scale(1.1); opacity: 1; }\n}\n.avia-slideshow.av-lilmssvw-8a68393e923ddc423d86b1411aa0400c .avia-slideshow-slide.next-active-slide img{\nanimation:av_slideshow_img_scale_av-lilmssvw-8a68393e923ddc423d86b1411aa0400c 3s 1 ease-in-out;\ntransform:scale(1.1);\nopacity:1;\n}\n<\/style>\n<div  class='avia-slideshow av-lilmssvw-8a68393e923ddc423d86b1411aa0400c avia-slideshow-featured av_slideshow avia-slide-slider  avia-builder-el-15  el_before_av_textblock  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 57.333333333333%;'><li  class='avia-slideshow-slide av-lilmssvw-8a68393e923ddc423d86b1411aa0400c__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lilmssvw-8a68393e923ddc423d86b1411aa0400c__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Mikel Lekaroz<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Partner of Programmatic Spain, CEO of Next14 Spain and President of IAB Spain.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-8947 avia-img-lazy-loading-not-8947\"  src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/mikel-lekaroz-750x430.jpg\" width=\"750\" height=\"430\" title='mikel-lekaroz' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-lilmssvw-8a68393e923ddc423d86b1411aa0400c__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lilmssvw-8a68393e923ddc423d86b1411aa0400c__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Jordi Urbea<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Senior Vice President at Ogilvy Spain and CEO of Ogilvy Barcelona<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-8951 avia-img-lazy-loading-not-8951\"  src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/jordi-urbea-1-750x430.jpg\" width=\"750\" height=\"430\" title='jordi-urbea' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-lilmssvw-8a68393e923ddc423d86b1411aa0400c__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lilmssvw-8a68393e923ddc423d86b1411aa0400c__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >\u00c1lvaro de Gracia<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>CEO of Abacus Consulting and of the adTech ecosystem APPcelerate.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-8957 avia-img-lazy-loading-not-8957\"  src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/PROGRAMATICBARCLEONA___-3-750x430.jpg\" width=\"750\" height=\"430\" title='PROGRAMATIC+BARCLEONA___-3' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Previous<\/title>\n<desc id='av-svg-desc-1'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Next<\/title>\n<desc id='av-svg-desc-2'>Next<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Next<\/span><\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><br \/>\n<section  class='av_textblock_section av-57dioc-99525351c1d9b520a4d91a776a84a2b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Temple: measurement and activation of outdoor advertising<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-43lc18-d98ac35f8156a90a49fa6c7b054f5b15 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\"><a href=\"https:\/\/abacus-consulting.net\/en\/temple-2\/\">Temple<\/a> offers the possibility of applying programmatic to the complex and peculiar outdoor media: coverage, notoriety, brand safety, audience segmentation, and resource optimization. Thus, Temple allows a better measurement of frequency and outdoor impact conversion.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1z4mt8-298c2aaaa026bbed8d3cd9f7773b5100 av_one_third  avia-builder-el-18  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-lf2ihneg-135f0377b0eb748949a424470d697a2d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8984'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3q37tk-4e696712b3589d489f09e4640712d3e6 av_one_third  avia-builder-el-20  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lf2jfjo7-eb37bc23fbd61286a265d8a456f51336\">\n#top .av_textblock_section.av-lf2jfjo7-eb37bc23fbd61286a265d8a456f51336 .avia_textblock{\nfont-size:24px;\n}\n<\/style>\n<section  class='av_textblock_section av-lf2jfjo7-eb37bc23fbd61286a265d8a456f51336 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"\">&#8220;One of <a class=\"link\" href=\"https:\/\/appcelerate.ai\/\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\" rel=\"noopener\">APPcelerate&#8217;s<\/a> most important assets for digital outdoor advertising is that we have our own data lake, which sets us apart from other bets in the industry.&#8221;<\/div>\n<div><strong>\u00c1lvaro de Gracia<\/strong><\/div>\n<div>CEO of APPcelerate<\/div>\n<div><\/div>\n<\/div><\/section><\/div><div  class='flex_column av-35xozs-b3c580be3c7b58bf7b25bf7b7e34a73d av_two_third  avia-builder-el-22  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lf2jf6i6-e9756086215618f9223935e37ed72aac\">\n.avia-image-container.av-lf2jf6i6-e9756086215618f9223935e37ed72aac img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lf2jf6i6-e9756086215618f9223935e37ed72aac .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lf2jf6i6-e9756086215618f9223935e37ed72aac av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-23  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8965 avia-img-lazy-loading-not-8965 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adeGracia.png\" alt='' title='adeGracia'  height=\"382\" width=\"432\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adeGracia.png 432w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adeGracia-300x265.png 300w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-mr4koc-515958aed386eef49d6aef80d9c53ec9 main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8984'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-k2dmvg-dce8ac40fa12474e4635fab4815476c7 av_two_third  avia-builder-el-25  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-liltrljy-8cb448f9bb088d958b7c4fe1cd88dbe9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>ADDtv: APPcelerate and the TVC<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-liltrvrz-73214df5d1c4c0643909148fda8291d0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\">ADDtv, on the other hand, meets the need for digital audiovisual media in connected television. Data and audience segmentation increases CTV impressions and achieves better performance and ROI. Therefore, Alvaro de Gracia, in his talk &#8220;T<strong>he future of connected TV is in geo-audiences<\/strong>&#8220;, highlighted how APPcelerate &#8220;<em>is developing a model of users&#8217; identity graph that is matched with their real behaviors to develop accurate audiences and be able to make more effective measurements<\/em>&#8220;.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-ijtopo-ca60f25f076e39661a3515d82c0ba3a9 av_one_third  avia-builder-el-28  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-h6yn3g-3a6dbd9c680a1975c028e0f6fd3c8dd4 main_color avia-section-default avia-no-border-styling  avia-builder-el-29  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8984'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1igpl8-d1cbab8b7728db5f3adbb5782bd53712 av_two_third  avia-builder-el-30  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lilu1na2-aa2b99e050612fe16ed9724971013eef\">\n.avia-image-container.av-lilu1na2-aa2b99e050612fe16ed9724971013eef img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lilu1na2-aa2b99e050612fe16ed9724971013eef .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lilu1na2-aa2b99e050612fe16ed9724971013eef av-styling-circle avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-31  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8973 avia-img-lazy-loading-not-8973 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/bag.jpg\" alt='' title='bag'  height=\"500\" width=\"750\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/bag.jpg 750w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/bag-300x200.jpg 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/bag-705x470.jpg 705w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-liltsp06-134d4e750d22075d4f2b04ff2f59d487 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The keys to &#8216;Programmatic Spain<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-liltsznq-70f976673a45c0082b8967887b558a88 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\">During the various presentations, the main challenges facing the sector in the coming months came to light:<\/p>\n<p>&#8211; Business transformation through data and quality content.<br \/>\n&#8211; The role of a company&#8217;s own data from people who have had some contact with its brand (First-party data).<br \/>\n&#8211; New solutions for audience measurement and segmentation<br \/>\n&#8211; The concepts of geo-audiences and geolocation.<br \/>\n&#8211; The role of location intelligence in the DOOH market.<br \/>\n&#8211; The application of artificial intelligence to programmatic advertising.<br \/>\n&#8211; The paradigms of multichannel and omnichannel strategies.<br \/>\n&#8211; Synergies between traditional OOH and audience activation.<br \/>\n&#8211; The takeoff of connected television.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-etoaos-405a3097c3eb9b8dee8be732f47553c1 av_one_third  avia-builder-el-34  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-cynyjw-906b6fc8d1e05c1ad680dd7e0bffa2a5 main_color avia-section-default avia-no-border-styling  avia-builder-el-35  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8984'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-az0fwc-27be0983f5eeca15b77efe154d9d7cca av_two_third  avia-builder-el-36  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liltxo6e-5bd43b7bad134844b13fc1e86c8b2dc1\">\n.avia-image-container.av-liltxo6e-5bd43b7bad134844b13fc1e86c8b2dc1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-liltxo6e-5bd43b7bad134844b13fc1e86c8b2dc1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-liltxo6e-5bd43b7bad134844b13fc1e86c8b2dc1 av-styling- avia-align-center  avia-builder-el-37  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8971 avia-img-lazy-loading-not-8971 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/asistentes.png\" alt='' title='asistentes'  height=\"597\" width=\"1268\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/asistentes.png 1268w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/asistentes-300x141.png 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/asistentes-1030x485.png 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/asistentes-768x362.png 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/asistentes-705x332.png 705w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-liltynjg-9fb16a6eb8b9f0aa72d5d5ddc73f5f24 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">Attendees at the &#8216;Programmatic Spain&#8217; event in Barcelona.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-zh73w-09aec58b2b057b1edd45a3ff257d9176 av_one_third  avia-builder-el-39  el_after_av_two_third  el_before_av_two_third  flex_column_div  '     ><\/div><div  class='flex_column av-7y0m6k-d06dc586b864f7f98313c9b0c694ae30 av_two_third  avia-builder-el-40  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-61bu4c-85361b87423a21d10c31d480c9e57a90 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The protagonists of the conference<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-3v99kc-e5eb45c33176b06b589e224adf7d622c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\">Mikel Lekaroz, Partner at Programmatic Spain, CEO of Next14 Spain and President of IAB Spain<br \/>\nJordi Urbea, Senior Vice President at Ogilvy Spain and CEO of Ogilvy Barcelona.<br \/>\n\u00c1lvaro de Gracia, CEO of APPcelerate.<br \/>\nAmbar Le Sidaner, Head of Sales Spain at Displayce.<br \/>\nAnna Ferret, OMD Programmatic Manager Spain<br \/>\nAmparo Mar\u00ed, Brand Manager Rosquillas-Donettes at Grupo Bimbo.<br \/>\nJuan Luis Jim\u00e9nez, Head of Digital &amp; Programmatic at Exterior Plus.<br \/>\nFelip Bergad\u00e0, Head of Digital Performance at Havas Media.<br \/>\nRobert Cort\u00e9s, Senior Sales Manager Iberia at TapTap.<br \/>\n\u00c1lvaro Rodr\u00edguez, VP Iberia at TapTap.<br \/>\nJos\u00e9 Miguel Lobo, Associate Director of Programmatic Sales at JCDecaux.<br \/>\nCatalina Pavlosky, Programmatic &amp; Social Director at Publicis Groupe.<br \/>\nMercedes L\u00f3pez, Lead Associate Account Directo at The Trade Desk.<br \/>\nMarta L\u00f3pez, Addressable &amp; Delivery Operations Manager OOH at Dentsu.<br \/>\nRub\u00e9n Vara, Marketing Operativo &amp; Digital Manager at Clear Channel.<br \/>\nXavi Pons, general manager at Pulsa Media Consulting.<br \/>\nCarlos Bosch, Independent Media Advisor at Media CBS.<br \/>\nEnrique Blanc, director of Vocento&#8217;s Catalonia office.<br \/>\nMarta Rubi\u00f3, Digital Media Manager at SEAT, S.A.<br \/>\nJordi Morral, general manager at UM Spain.<br \/>\nSophie Santallusia, Global Performance &amp; Programmatic Director at PHD Media Spain.<br \/>\nLuc\u00eda Descalzo, Product Strategy Manager at Pelmorex Corp Iberia &amp; Latam.<br \/>\nXavi Garrido, Monetization &amp; Data Audience Director at Pelmorex Corp Iberia &amp; Latam.<br \/>\nRafael Gonz\u00e1lez, Senior Sales CPG and Retail at Liveramp.<br \/>\nCarlos Esteve, Head of Glovo Ads Spain.<br \/>\nRub\u00e9n Molina, Advertising Sales Manager at Deporvillage.<br \/>\nAlejandra Teresa, Digital Director at Dentsu Barcelona.<br \/>\nAinara Sancho, EMEA Head of Retail Media at HP Inc.<br \/>\nC\u00e9sar S\u00e1nchez Riera, Digital Services &amp; Strategic Planning Director at Mediabrands<br \/>\nNora Garc\u00eda Tounsi, Ecommerce Manager at Mediabrands.<br \/>\nAna Kiniopoulou, Data Personalization Media Manager at Nestl\u00e9.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-23hiyk-6a010c762ad38d801150f4604cab7db2 av_one_third  avia-builder-el-43  el_after_av_two_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Last Tuesday, June 6, 2023, \u00c1lvaro de Gracia presented ADDtv, the new programmatic TV advertising activation platform of APPcelerate&#8217;s AdTech ecosystem.<\/p>\n","protected":false},"author":1,"featured_media":8931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296,149,55],"tags":[335,406,61,370,56,373,407,419,118,64,422,409,405,408,411,413,423,302,424,416,415,420],"class_list":["post-8984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-appcelerate-en","category-applications","category-news-en","tag-2023-en","tag-addtv-en","tag-advertising","tag-alvaro-de-gracia-en-2","tag-appcelerate-en","tag-audiences","tag-barcelona-en","tag-connected-en","tag-data","tag-dooh-en","tag-hub-en-2","tag-jordi-urbea-en","tag-media-en","tag-mikel-lekaroz-en","tag-ogilvy-en","tag-ooh-en-2","tag-programmatic-en","tag-retail-en","tag-spain-en","tag-television-en","tag-tv-en-2","tag-valkiria-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADDtv presents at Programmatic Spain 2023 - Abacus Consulting<\/title>\n<meta name=\"description\" content=\"Last Tuesday, June 6, 2023, \u00c1lvaro de Gracia presented ADDtv, the new programmatic TV advertising activation platform of APPcelerate&#039;s AdTech ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADDtv presents at Programmatic Spain 2023 - Abacus Consulting\" \/>\n<meta property=\"og:description\" content=\"Last Tuesday, June 6, 2023, \u00c1lvaro de Gracia presented ADDtv, the new programmatic TV advertising activation platform of APPcelerate&#039;s AdTech ecosystem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Abacus Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T11:15:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T15:27:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/cover-programmatic-spain.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1331\" \/>\n\t<meta property=\"og:image:height\" content=\"1243\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abacus Consulting News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@abacus_geo\" \/>\n<meta name=\"twitter:site\" content=\"@abacus_geo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abacus Consulting News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"58 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/\"},\"author\":{\"name\":\"Abacus Consulting News\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/50975d5015109a3bef76e0797e610330\"},\"headline\":\"ADDtv presents at Programmatic Spain 2023\",\"datePublished\":\"2023-06-07T11:15:42+00:00\",\"dateModified\":\"2023-06-07T15:27:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/\"},\"wordCount\":11640,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/cover-programmatic-spain.jpg\",\"keywords\":[\"2023\",\"ADDtv\",\"advertising\",\"\u00c1lvaro de Gracia\",\"APPcelerate\",\"audiences\",\"barcelona\",\"connected\",\"data\",\"DOOH\",\"hub\",\"Jordi Urbea\",\"media\",\"Mikel Lekaroz\",\"ogilvy\",\"ooh\",\"programmatic\",\"retail\",\"spain\",\"television\",\"tv\",\"valkiria\"],\"articleSection\":[\"appcelerate\",\"applications\",\"news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/\",\"url\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/\",\"name\":\"ADDtv presents at Programmatic Spain 2023 - Abacus Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/cover-programmatic-spain.jpg\",\"datePublished\":\"2023-06-07T11:15:42+00:00\",\"dateModified\":\"2023-06-07T15:27:28+00:00\",\"description\":\"Last Tuesday, June 6, 2023, \u00c1lvaro de Gracia presented ADDtv, the new programmatic TV advertising activation platform of APPcelerate's AdTech ecosystem.\",\"breadcrumb\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#primaryimage\",\"url\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/cover-programmatic-spain.jpg\",\"contentUrl\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/cover-programmatic-spain.jpg\",\"width\":1331,\"height\":1243},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/abacus-consulting.net\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ADDtv presents at Programmatic Spain 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#website\",\"url\":\"https:\/\/abacus-consulting.net\/en\/\",\"name\":\"Abacus Consulting\",\"description\":\"We activate knowledge\",\"publisher\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abacus-consulting.net\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#organization\",\"name\":\"Abacus Consulting\",\"url\":\"https:\/\/abacus-consulting.net\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2022\/08\/20220810-abacus-avatar..png\",\"contentUrl\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2022\/08\/20220810-abacus-avatar..png\",\"width\":260,\"height\":260,\"caption\":\"Abacus Consulting\"},\"image\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/abacus_geo\",\"https:\/\/es.linkedin.com\/company\/abacus-consulting-tech\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/50975d5015109a3bef76e0797e610330\",\"name\":\"Abacus Consulting News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bba017ac0cb937b39cca90b11fcb7403459cbe3b33927c8a811d1cc8c3925cc4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bba017ac0cb937b39cca90b11fcb7403459cbe3b33927c8a811d1cc8c3925cc4?s=96&d=mm&r=g\",\"caption\":\"Abacus Consulting News\"},\"sameAs\":[\"https:\/\/abacus-consulting.net\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ADDtv presents at Programmatic Spain 2023 - Abacus Consulting","description":"Last Tuesday, June 6, 2023, \u00c1lvaro de Gracia presented ADDtv, the new programmatic TV advertising activation platform of APPcelerate's AdTech ecosystem.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/","og_locale":"en_US","og_type":"article","og_title":"ADDtv presents at Programmatic Spain 2023 - Abacus Consulting","og_description":"Last Tuesday, June 6, 2023, \u00c1lvaro de Gracia presented ADDtv, the new programmatic TV advertising activation platform of APPcelerate's AdTech ecosystem.","og_url":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/","og_site_name":"Abacus Consulting","article_published_time":"2023-06-07T11:15:42+00:00","article_modified_time":"2023-06-07T15:27:28+00:00","og_image":[{"width":1331,"height":1243,"url":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/cover-programmatic-spain.jpg","type":"image\/jpeg"}],"author":"Abacus Consulting News","twitter_card":"summary_large_image","twitter_creator":"@abacus_geo","twitter_site":"@abacus_geo","twitter_misc":{"Written by":"Abacus Consulting News","Est. reading time":"58 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#article","isPartOf":{"@id":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/"},"author":{"name":"Abacus Consulting News","@id":"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/50975d5015109a3bef76e0797e610330"},"headline":"ADDtv presents at Programmatic Spain 2023","datePublished":"2023-06-07T11:15:42+00:00","dateModified":"2023-06-07T15:27:28+00:00","mainEntityOfPage":{"@id":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/"},"wordCount":11640,"commentCount":0,"publisher":{"@id":"https:\/\/abacus-consulting.net\/en\/#organization"},"image":{"@id":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/cover-programmatic-spain.jpg","keywords":["2023","ADDtv","advertising","\u00c1lvaro de Gracia","APPcelerate","audiences","barcelona","connected","data","DOOH","hub","Jordi Urbea","media","Mikel Lekaroz","ogilvy","ooh","programmatic","retail","spain","television","tv","valkiria"],"articleSection":["appcelerate","applications","news"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/","url":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/","name":"ADDtv presents at Programmatic Spain 2023 - Abacus Consulting","isPartOf":{"@id":"https:\/\/abacus-consulting.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#primaryimage"},"image":{"@id":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/cover-programmatic-spain.jpg","datePublished":"2023-06-07T11:15:42+00:00","dateModified":"2023-06-07T15:27:28+00:00","description":"Last Tuesday, June 6, 2023, \u00c1lvaro de Gracia presented ADDtv, the new programmatic TV advertising activation platform of APPcelerate's AdTech ecosystem.","breadcrumb":{"@id":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#primaryimage","url":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/cover-programmatic-spain.jpg","contentUrl":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/cover-programmatic-spain.jpg","width":1331,"height":1243},{"@type":"BreadcrumbList","@id":"https:\/\/abacus-consulting.net\/en\/addtv-presents-at-programmatic-spain-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/abacus-consulting.net\/en\/"},{"@type":"ListItem","position":2,"name":"ADDtv presents at Programmatic Spain 2023"}]},{"@type":"WebSite","@id":"https:\/\/abacus-consulting.net\/en\/#website","url":"https:\/\/abacus-consulting.net\/en\/","name":"Abacus Consulting","description":"We activate knowledge","publisher":{"@id":"https:\/\/abacus-consulting.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abacus-consulting.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abacus-consulting.net\/en\/#organization","name":"Abacus Consulting","url":"https:\/\/abacus-consulting.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abacus-consulting.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2022\/08\/20220810-abacus-avatar..png","contentUrl":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2022\/08\/20220810-abacus-avatar..png","width":260,"height":260,"caption":"Abacus Consulting"},"image":{"@id":"https:\/\/abacus-consulting.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/abacus_geo","https:\/\/es.linkedin.com\/company\/abacus-consulting-tech"]},{"@type":"Person","@id":"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/50975d5015109a3bef76e0797e610330","name":"Abacus Consulting News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bba017ac0cb937b39cca90b11fcb7403459cbe3b33927c8a811d1cc8c3925cc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bba017ac0cb937b39cca90b11fcb7403459cbe3b33927c8a811d1cc8c3925cc4?s=96&d=mm&r=g","caption":"Abacus Consulting News"},"sameAs":["https:\/\/abacus-consulting.net"]}]}},"_links":{"self":[{"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/posts\/8984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/comments?post=8984"}],"version-history":[{"count":2,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/posts\/8984\/revisions"}],"predecessor-version":[{"id":8986,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/posts\/8984\/revisions\/8986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/media\/8931"}],"wp:attachment":[{"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/media?parent=8984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/categories?post=8984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/tags?post=8984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}