{"id":9050,"date":"2023-06-13T13:36:13","date_gmt":"2023-06-13T11:36:13","guid":{"rendered":"https:\/\/abacus-consulting.net\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/"},"modified":"2023-06-13T16:33:08","modified_gmt":"2023-06-13T14:33:08","slug":"deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi","status":"publish","type":"post","link":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/","title":{"rendered":"Deloitte authenticates geospatial technology to measure APPcelerate ROI"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-h8n2rs-5d1e5d7333d59c4079558b223d222f4d main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9050'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-gbznyg-d13d018b8fdddb39eb29af4f6372ca8c av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lf2ib7uh-c29b1b31ffaa07a06cd10df424ff7b53\">\n.avia-image-container.av-lf2ib7uh-c29b1b31ffaa07a06cd10df424ff7b53 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lf2ib7uh-c29b1b31ffaa07a06cd10df424ff7b53 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lf2ib7uh-c29b1b31ffaa07a06cd10df424ff7b53 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9005 avia-img-lazy-loading-not-9005 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/deloitte-appcelerate-group-low.jpg\" alt='De izquierda a derecha, Adri\u00e1n Reyes (APPcelerate), Yon Yon Vidaurreta (Deloitte), \u00c1lvaro de Gracia (APPcelerate), Davide Frabrizio y Carlos Real (Deloitte) durante la presentaci\u00f3n del documento.' title='deloitte-appcelerate-group-low'  height=\"1175\" width=\"1882\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/deloitte-appcelerate-group-low.jpg 1882w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/deloitte-appcelerate-group-low-300x187.jpg 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/deloitte-appcelerate-group-low-1030x643.jpg 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/deloitte-appcelerate-group-low-768x479.jpg 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/deloitte-appcelerate-group-low-1536x959.jpg 1536w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/deloitte-appcelerate-group-low-1500x937.jpg 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/deloitte-appcelerate-group-low-705x440.jpg 705w\" sizes=\"(max-width: 1882px) 100vw, 1882px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-dsqk2g-90cae9f37cca4fef8f5e9595ea81aa83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">From left to right, Adrian Reyes (APPcelerate), Yon Vidaurreta (Deloitte), Alvaro de Gracia (APPcelerate), Davide Frabrizio and Carlos Real (Deloitte) during the presentation of the document.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lf2i61ar-2a32b25ff42612c15b900a372e7e8554 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"p1\">Deloitte authenticates APPcelerate&#8217;s geospatial technology to measure ROI<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lf2i7aeg-c89af336ebf6bec0f2329b34dc747060\">\n#top .av_textblock_section.av-lf2i7aeg-c89af336ebf6bec0f2329b34dc747060 .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-lf2i7aeg-c89af336ebf6bec0f2329b34dc747060 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\">The auditor concludes that the activation of campaigns based on APPcelerate data increases the number of visitors to a tourist site by 16.8%: The &#8216;Ad-Tech&#8217; platform proved to be a fundamental tool for attracting the public to the fa\u00e7ade.<\/p>\n<p>In this way, APPcelerate marks a milestone in the world of measuring the ROI of advertising and marketing campaigns by being able to offer a data validated by Deloitte, after studying more than 180,000 mobile location data. Alvaro de Gracia, CEO of APPcelerate, together with Carlos Real, Director of Artificial Intelligence at Deloitte, introduced the session with a concise overview of the state of the art in the measurement of marketing actions in front of leading professionals in outdoor advertising, programmatic activation and connected TV.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-7j27iq-451bc008855fb218e45675108d1b31c6 av_one_fourth  avia-builder-el-6  el_after_av_three_fourth  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-6iqzc2-2977e5c9797249cc6d37005bfdaca357 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9050'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3xii02-cf408bf3ca22dc99d72db2d3357e9bb8 av_three_fourth  avia-builder-el-8  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liudgq3w-6302fb74235dfd3d298889dc39ff3463\">\n#top .hr.hr-invisible.av-liudgq3w-6302fb74235dfd3d298889dc39ff3463{\nheight:32px;\n}\n<\/style>\n<div  class='hr av-liudgq3w-6302fb74235dfd3d298889dc39ff3463 hr-invisible  avia-builder-el-9  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liu8xcf0-6618b27290eca4e7599f4a312dc6642f\">\n.avia-image-container.av-liu8xcf0-6618b27290eca4e7599f4a312dc6642f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-liu8xcf0-6618b27290eca4e7599f4a312dc6642f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-liu8xcf0-6618b27290eca4e7599f4a312dc6642f av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9009 avia-img-lazy-loading-not-9009 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-questions-intro.jpg\" alt='\u00c1lvaro de Gracia introduce la sesi\u00f3n.' title='alvaro-de-gracia-questions-intro'  height=\"797\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-questions-intro.jpg 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-questions-intro-300x159.jpg 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-questions-intro-1030x547.jpg 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-questions-intro-768x408.jpg 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/alvaro-de-gracia-questions-intro-705x375.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-liu8y70j-766170d099439e5a53c0425f6f648116 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">\u00c1lvaro de Gracia, in the foreground, introduces the session on the 43rd floor of the Torre Picasso in Madrid.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-liucg0i6-259ba8ee7c50dd2e1ef5e6512bf9a9f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Context of the campaign<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-liucgm3p-d48af41ae2cca210051f1d3055c30992 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Adrian Reyes, Chief Programmatic Manager of APPcelerate, explained to the attendees the context and purpose of the campaign, which focused on one of the most valued cultural and tourist attractions in Barcelona, which welcomes thousands of visitors every year. A tourist enclave of recognized international prestige with ease for a quick visit. In order to increase the number of visitors, the tourist enclave used a technology that provides geo-contextual information on local consumer behavior as a key part of its most ambitious advertising campaign in Barcelona.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49t3n6-19603ec9239ad5edd1f3b610e6bb963a\">\n#top .hr.hr-invisible.av-49t3n6-19603ec9239ad5edd1f3b610e6bb963a{\nheight:32px;\n}\n<\/style>\n<div  class='hr av-49t3n6-19603ec9239ad5edd1f3b610e6bb963a hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liucl3r9-ec1d573beefec42664f757931984e41e\">\n.avia-image-container.av-liucl3r9-ec1d573beefec42664f757931984e41e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-liucl3r9-ec1d573beefec42664f757931984e41e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-liucl3r9-ec1d573beefec42664f757931984e41e av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9022 avia-img-lazy-loading-not-9022 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-talk-low.jpg\" alt='Adri\u00e1n Reyes,' title='adrian-reyes-talk-low'  height=\"823\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-talk-low.jpg 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-talk-low-300x165.jpg 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-talk-low-1030x565.jpg 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-talk-low-768x421.jpg 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-talk-low-705x387.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-8s1ak2-580141633f3b7161c042f002276936ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">Adri\u00e1n Reyes, responsible for launching programmatic advertising campaigns and telco data studies and analytics at APPcelerate.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-liucn8tj-795573c86c5032518760794e2085bbcc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Media strategy and digital retargeting<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-liucnpfc-9b45692b33d333f3d7d4d946ce394a60 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>APPcelerate has information from &#8216;more than 21 million mobile devices, more than 15,000 applications and millions of multi-sector points of interest,&#8217; said Adrian Reyes. Prior to the launch of the campaign, APPcelerate &#8216;generated a series of strategic insights to design a media strategy based on three pillars: coverage, affinity and differentiation&#8217;.<\/p>\n<p>The campaign used large format screens in the Barcelona metro, was present on the Aerobus, outdoor banners in the streets and exit screens at cab ranks. Adri\u00e1n Reyes pointed out that &#8216;we proposed an outdoor advertising action supported by digital retargeting focused on potential visitors with high purchasing power and interested in culture, which were segmented by their countries of origin&#8217;. APPcelerate&#8217;s geo-spatial technology allowed us to extract insights to guide the campaign towards greater success.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2x5ziq-71710155989ced9eb7f8e5798bdc7fc5 av_one_fourth  avia-builder-el-19  el_after_av_three_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-7v8iua-c4eb38e30670077e64a279fb57a5e1f6 main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9050'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-6eyvn6-ddf6c7e3eff0bebca91715cb4cb3a421 av_two_third  avia-builder-el-21  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liucwjyv-3e5159dfa29751cd735244ef944b3c84\">\n.avia-image-container.av-liucwjyv-3e5159dfa29751cd735244ef944b3c84 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-liucwjyv-3e5159dfa29751cd735244ef944b3c84 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-liucwjyv-3e5159dfa29751cd735244ef944b3c84 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9029 avia-img-lazy-loading-not-9029 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-2-1.jpg\" alt='Adri' title='adrian-reyes-2'  height=\"1180\" width=\"2029\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-2-1.jpg 2029w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-2-1-300x174.jpg 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-2-1-1030x599.jpg 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-2-1-768x447.jpg 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-2-1-1536x893.jpg 1536w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-2-1-1500x872.jpg 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/adrian-reyes-2-1-705x410.jpg 705w\" sizes=\"(max-width: 2029px) 100vw, 2029px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-4r2o6q-08a3c9bfee232cbb2e733d3a8e0e31a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">Adrian Reyes explains the context of the tourist-focused advertising campaign.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-liucog7l-fb3cd208b7d900e3a0f7f001052f8ba7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Space circuits<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-liucownf-8dc346f91dc8ba19ffcd1f89acd43b5f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Of the more than 6,000 elements available in Barcelona for outdoor advertising planning, APPcelerate&#8217;s spatial survey technology identified 68 points in four different spatial circuits. According to Reyes, &#8216;the outdoor circuits were set up around the airport, the maritime terminal, high-class hotels and the most popular monuments in Barcelona, where the optimal advertising inventory was selected&#8217;. Using signals received by the applications installed on mobile devices, &#8216;APPcelerate matched the mobile device IDs of users who had passed through these 4 circuits as a trigger for retargeting impacts to mobile devices&#8217;.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vjwgy-a28feb95f43cf115d2f25c438e365ece\">\n#top .hr.hr-invisible.av-2vjwgy-a28feb95f43cf115d2f25c438e365ece{\nheight:32px;\n}\n<\/style>\n<div  class='hr av-2vjwgy-a28feb95f43cf115d2f25c438e365ece hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liudao00-e4e07ad3cb3cc7d99b094039daa3a59d\">\n.avia-image-container.av-liudao00-e4e07ad3cb3cc7d99b094039daa3a59d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-liudao00-e4e07ad3cb3cc7d99b094039daa3a59d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-liudao00-e4e07ad3cb3cc7d99b094039daa3a59d av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-27  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9031 avia-img-lazy-loading-not-9031 avia_image ' src=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/exclusivistas.jpg\" alt='Exclusivitas de exterior' title='exclusivistas'  height=\"1220\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/exclusivistas.jpg 1500w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/exclusivistas-300x244.jpg 300w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/exclusivistas-1030x838.jpg 1030w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/exclusivistas-768x625.jpg 768w, https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/exclusivistas-705x573.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-liucl6jj-b8c7f34427e0c60cb5bfe3ee5c9b4a84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"photo-caption\">The event was attended by the main references of outdoor advertising, such as JCDecaux Spain, Exterior Plus, Clear Channel or Global Spain.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-liude3s7-bafcd0296e2679fc95767caca1d81f55 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Deloitte study performance and methodology<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-liude9y4-cbb857f28656ca02dc763edc99a15e9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>After Adri\u00e1n Reyes&#8217; speech, Yon Vidaurreta, Senior Manager of Deloitte&#8217;s Artificial Intelligence and Data area, explained in detail and with graphics the five keys of the campaign to improve performance:<\/p>\n<p><strong>&#8211; Business results:<\/strong> The tourism campaign generated 16.8% extra visitors during the campaign period.<br \/>\n<strong>&#8211; Frequency of impacts:<\/strong> The target audience presents greater response to advertising stimuli as the frequency of impacts increases. At 17 and above, effectiveness is reduced.<br \/>\n<strong>&#8211; Response time:<\/strong> Given the type of campaign and the client, a short-term response to advertising stimuli has been identified, with 49.4% visiting the site on the same day or the following day.<br \/>\n<strong>&#8211; Location of supports:<\/strong> The distance from the support to the tourist site affects its effectiveness. 92.7% of the visitors who were impacted by media and finally visited the enclave are less than three kilometers away.<br \/>\n<strong>&#8211; Digital activation:<\/strong> Digital retargeting impacts were used as a strategic piece in the attraction of tourists, enhancing the outdoor action.<\/p>\n<p>Yon Vidaurreta explained that to carry out the study &#8216;mobile IDs&#8217; that passed through the enclave within five minutes were eliminated. This made it possible to focus the analysis on people who have actually visited and to leave random passers-by out of the study&#8217;. Yon Vidaurreta concluded his speech by stating that &#8216;the campaign had increased the number of expected visitors by 16.8%&#8217;. After his explanation, a question and answer session was opened among the attendees.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2779tu-0119c434963e13ff0034748a34a55698 av_one_third  avia-builder-el-31  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Last Monday, June 12, 2023, APPcelerate marks a milestone in the world of ROI measurement of advertising and marketing campaigns by being able to offer a data validated by Deloitte, after studying more than 180,000 mobile location data.<\/p>\n","protected":false},"author":1,"featured_media":8997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296,149,55],"tags":[335,437,61,370,56,373,435,407,433,118,434,389,64,67,432,413,440,423,424,441,391],"class_list":["post-9050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-appcelerate-en","category-applications","category-news-en","tag-2023-en","tag-ad-tech-en","tag-advertising","tag-alvaro-de-gracia-en-2","tag-appcelerate-en","tag-audiences","tag-auditor","tag-barcelona-en","tag-carlos-real-en","tag-data","tag-davide-frabrizio-en","tag-deloitte-en","tag-dooh-en","tag-madrid-en","tag-mobiles","tag-ooh-en-2","tag-picasso-tower-en","tag-programmatic-en","tag-spain-en","tag-tourism","tag-yon-vidaurreta-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deloitte authenticates geospatial technology to measure APPcelerate ROI - Abacus Consulting<\/title>\n<meta name=\"description\" content=\"Last Monday, June 12, 2023, APPcelerate marks a milestone in the world of ROI measurement of advertising and marketing campaigns by being able to offer a data validated by Deloitte, after studying more than 180,000 mobile location data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deloitte authenticates geospatial technology to measure APPcelerate ROI - Abacus Consulting\" \/>\n<meta property=\"og:description\" content=\"Last Monday, June 12, 2023, APPcelerate marks a milestone in the world of ROI measurement of advertising and marketing campaigns by being able to offer a data validated by Deloitte, after studying more than 180,000 mobile location data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"Abacus Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-13T11:36:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T14:33:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230612-APPcelerate-up-ad.png\" \/>\n\t<meta property=\"og:image:width\" content=\"605\" \/>\n\t<meta property=\"og:image:height\" content=\"324\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Abacus Consulting News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@abacus_geo\" \/>\n<meta name=\"twitter:site\" content=\"@abacus_geo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abacus Consulting News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"34 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/\"},\"author\":{\"name\":\"Abacus Consulting News\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/50975d5015109a3bef76e0797e610330\"},\"headline\":\"Deloitte authenticates geospatial technology to measure APPcelerate ROI\",\"datePublished\":\"2023-06-13T11:36:13+00:00\",\"dateModified\":\"2023-06-13T14:33:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/\"},\"wordCount\":6841,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230612-APPcelerate-up-ad.png\",\"keywords\":[\"2023\",\"ad-tech\",\"advertising\",\"\u00c1lvaro de Gracia\",\"APPcelerate\",\"audiences\",\"auditor\",\"barcelona\",\"Carlos Real\",\"data\",\"Davide Frabrizio\",\"deloitte\",\"DOOH\",\"madrid\",\"mobiles\",\"ooh\",\"Picasso Tower\",\"programmatic\",\"spain\",\"tourism\",\"Yon Vidaurreta\"],\"articleSection\":[\"appcelerate\",\"applications\",\"news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/\",\"url\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/\",\"name\":\"Deloitte authenticates geospatial technology to measure APPcelerate ROI - Abacus Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230612-APPcelerate-up-ad.png\",\"datePublished\":\"2023-06-13T11:36:13+00:00\",\"dateModified\":\"2023-06-13T14:33:08+00:00\",\"description\":\"Last Monday, June 12, 2023, APPcelerate marks a milestone in the world of ROI measurement of advertising and marketing campaigns by being able to offer a data validated by Deloitte, after studying more than 180,000 mobile location data.\",\"breadcrumb\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#primaryimage\",\"url\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230612-APPcelerate-up-ad.png\",\"contentUrl\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230612-APPcelerate-up-ad.png\",\"width\":605,\"height\":324},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/abacus-consulting.net\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Deloitte authenticates geospatial technology to measure APPcelerate ROI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#website\",\"url\":\"https:\/\/abacus-consulting.net\/en\/\",\"name\":\"Abacus Consulting\",\"description\":\"We activate knowledge\",\"publisher\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abacus-consulting.net\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#organization\",\"name\":\"Abacus Consulting\",\"url\":\"https:\/\/abacus-consulting.net\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2022\/08\/20220810-abacus-avatar..png\",\"contentUrl\":\"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2022\/08\/20220810-abacus-avatar..png\",\"width\":260,\"height\":260,\"caption\":\"Abacus Consulting\"},\"image\":{\"@id\":\"https:\/\/abacus-consulting.net\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/abacus_geo\",\"https:\/\/es.linkedin.com\/company\/abacus-consulting-tech\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/50975d5015109a3bef76e0797e610330\",\"name\":\"Abacus Consulting News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bba017ac0cb937b39cca90b11fcb7403459cbe3b33927c8a811d1cc8c3925cc4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bba017ac0cb937b39cca90b11fcb7403459cbe3b33927c8a811d1cc8c3925cc4?s=96&d=mm&r=g\",\"caption\":\"Abacus Consulting News\"},\"sameAs\":[\"https:\/\/abacus-consulting.net\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Deloitte authenticates geospatial technology to measure APPcelerate ROI - Abacus Consulting","description":"Last Monday, June 12, 2023, APPcelerate marks a milestone in the world of ROI measurement of advertising and marketing campaigns by being able to offer a data validated by Deloitte, after studying more than 180,000 mobile location data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/","og_locale":"en_US","og_type":"article","og_title":"Deloitte authenticates geospatial technology to measure APPcelerate ROI - Abacus Consulting","og_description":"Last Monday, June 12, 2023, APPcelerate marks a milestone in the world of ROI measurement of advertising and marketing campaigns by being able to offer a data validated by Deloitte, after studying more than 180,000 mobile location data.","og_url":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/","og_site_name":"Abacus Consulting","article_published_time":"2023-06-13T11:36:13+00:00","article_modified_time":"2023-06-13T14:33:08+00:00","og_image":[{"width":605,"height":324,"url":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230612-APPcelerate-up-ad.png","type":"image\/png"}],"author":"Abacus Consulting News","twitter_card":"summary_large_image","twitter_creator":"@abacus_geo","twitter_site":"@abacus_geo","twitter_misc":{"Written by":"Abacus Consulting News","Est. reading time":"34 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#article","isPartOf":{"@id":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/"},"author":{"name":"Abacus Consulting News","@id":"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/50975d5015109a3bef76e0797e610330"},"headline":"Deloitte authenticates geospatial technology to measure APPcelerate ROI","datePublished":"2023-06-13T11:36:13+00:00","dateModified":"2023-06-13T14:33:08+00:00","mainEntityOfPage":{"@id":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/"},"wordCount":6841,"commentCount":0,"publisher":{"@id":"https:\/\/abacus-consulting.net\/en\/#organization"},"image":{"@id":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#primaryimage"},"thumbnailUrl":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230612-APPcelerate-up-ad.png","keywords":["2023","ad-tech","advertising","\u00c1lvaro de Gracia","APPcelerate","audiences","auditor","barcelona","Carlos Real","data","Davide Frabrizio","deloitte","DOOH","madrid","mobiles","ooh","Picasso Tower","programmatic","spain","tourism","Yon Vidaurreta"],"articleSection":["appcelerate","applications","news"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/","url":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/","name":"Deloitte authenticates geospatial technology to measure APPcelerate ROI - Abacus Consulting","isPartOf":{"@id":"https:\/\/abacus-consulting.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#primaryimage"},"image":{"@id":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#primaryimage"},"thumbnailUrl":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230612-APPcelerate-up-ad.png","datePublished":"2023-06-13T11:36:13+00:00","dateModified":"2023-06-13T14:33:08+00:00","description":"Last Monday, June 12, 2023, APPcelerate marks a milestone in the world of ROI measurement of advertising and marketing campaigns by being able to offer a data validated by Deloitte, after studying more than 180,000 mobile location data.","breadcrumb":{"@id":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#primaryimage","url":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230612-APPcelerate-up-ad.png","contentUrl":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2023\/06\/20230612-APPcelerate-up-ad.png","width":605,"height":324},{"@type":"BreadcrumbList","@id":"https:\/\/abacus-consulting.net\/en\/deloitte-authenticates-geospatial-technology-to-measure-appcelerate-roi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/abacus-consulting.net\/en\/"},{"@type":"ListItem","position":2,"name":"Deloitte authenticates geospatial technology to measure APPcelerate ROI"}]},{"@type":"WebSite","@id":"https:\/\/abacus-consulting.net\/en\/#website","url":"https:\/\/abacus-consulting.net\/en\/","name":"Abacus Consulting","description":"We activate knowledge","publisher":{"@id":"https:\/\/abacus-consulting.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abacus-consulting.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abacus-consulting.net\/en\/#organization","name":"Abacus Consulting","url":"https:\/\/abacus-consulting.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abacus-consulting.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2022\/08\/20220810-abacus-avatar..png","contentUrl":"https:\/\/abacus-consulting.net\/wp-content\/uploads\/2022\/08\/20220810-abacus-avatar..png","width":260,"height":260,"caption":"Abacus Consulting"},"image":{"@id":"https:\/\/abacus-consulting.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/abacus_geo","https:\/\/es.linkedin.com\/company\/abacus-consulting-tech"]},{"@type":"Person","@id":"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/50975d5015109a3bef76e0797e610330","name":"Abacus Consulting News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abacus-consulting.net\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bba017ac0cb937b39cca90b11fcb7403459cbe3b33927c8a811d1cc8c3925cc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bba017ac0cb937b39cca90b11fcb7403459cbe3b33927c8a811d1cc8c3925cc4?s=96&d=mm&r=g","caption":"Abacus Consulting News"},"sameAs":["https:\/\/abacus-consulting.net"]}]}},"_links":{"self":[{"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/posts\/9050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/comments?post=9050"}],"version-history":[{"count":3,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/posts\/9050\/revisions"}],"predecessor-version":[{"id":9053,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/posts\/9050\/revisions\/9053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/media\/8997"}],"wp:attachment":[{"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/media?parent=9050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/categories?post=9050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abacus-consulting.net\/en\/wp-json\/wp\/v2\/tags?post=9050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}