The process of grouping by area of influence
Data Lake
Abacus Consulting has hundreds of sociodemographic variables at census section level, such as age ranges or population, among many others.
Clustering
These variables will be used to define groups of stores, customers or users with similar characteristics through grouping techniques and advanced analytics.
Analytics
By grouping points of interest into clusters, we will be able to make smarter decisions depending on the characteristics of the customers or users that visit each type of store or point of interest.
