We are analysts
We provide spatial analysis technologies for a variety of business users. Our analytical technology offerings include applications for GIS, advanced spatial analysis, visualization, reporting and data dashboards.
We inform with maps
We carry out thematic cartography specialized in maps of specific themes for retail trade.
Satellite maps
We determine the coordinates of objects on Earth (longitude, latitude, altitude).
Socio-demographic mapping
We have a social and demographic database at the portal level.
Street guides and portals
We find the geographic coordinates and address of the locality or legal entity.
The process of grouping by area of influence
Data Lake
Abacus Consulting has hundreds of sociodemographic variables at census section level, such as age ranges or population, among many others.
Clustering
These variables will be used to define groups of stores, customers or users with similar characteristics through grouping techniques and advanced analytics.
Analytics
By grouping points of interest into clusters, we will be able to make smarter decisions depending on the characteristics of the customers or users that visit each type of store or point of interest.
We are digital experts
We conduct socio-demographic research with digital cartography using geographic information systems (GIS) to be able to encode and manage geospatial data.
Methodology of alveoli
By means of hexagon maps, in which all the necessary indicators have been added, we can search for market gaps.
Market niches
From the search we can determine the potential and profitability of the market niche.
Hexagonal geometry
Hexagonal grid searches can be set at different distance levels or perimeters.
We investigate with data.
Our layers of analysis:
Hexagonal grid
This type of maps allows thematic maps to be made to detect areas where certain conditions are met.
Heat maps
We use as a form of representation a thermography that establishes a two-pole hierarchy. Generally, warm heats show the zones of action or interest.
Symbol maps
Select a shape (circle, square, triangle) and vary the size in proportion to the quantities.
Competitor analysis
We have geopositioning databases of legal and physical entities.
Geographical level of indicators
Abacus Consulting cuenta con una base de datos de indicadores calculada a cualquier nivel geográfico.
Autonomous region and province
All types of territorial statistics aggregated at national and regional level.
Municipality and zip code
We have aggregated data at the municipality and zip code level.
Census section and portal
Detailed information at district, neighborhood and portal level, and aggregated by gender, age, income…
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