Data extraction for descriptive analysis
Some data sources:
Stores and POIS
Abacus Consulting has variables such as location, surface area, opening date and other descriptive characteristics.
Business detail
They will add an additional layer of information about each supermarket such as opening hours, rating, reviews…
Mobile SDK
Devices that have been inside each store to obtain the occupancy rate.
Mobile telephony
The devices that have been inside each Mercadona, allowing to know the origin of the customers.
Geoindicators
Variables to describe social and demographic areas of influence of each store.
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