La nueva plataforma programática AdTech impulsada por la inteligencia geotextual.
APPcelerate is an omnichannel digital campaign activation platform with over 25 million mobile devices, more than 15,000 apps and millions of cross-sector points of interest.
The end of the third-party cookie formula, which for years has sustained the advertising business, opens up new challenges and possibilities. This is how APPcelerate was born
Google has announced that it will end third-party cookies in its Chrome browser in 2024. This initiative has been joined by major players in the network, such as Firefox and Safari, advocating for user privacy. But the end of third-party cookies does not mean the end of tracking.
The need for true end-user consent to process personal data will persist long after third-party cookies and their replacement technologies are gone.
APPcelerate was born because there are four forces that lead to data disconnection.
APPcelerate ‘s main objective is to impact a new anonymous audience, contextualized to geographic data and with self-serving consent to be impacted based on their geographic location.
360º TECHNOLOGICAL SOLUTION
Integration of solutions for agency and direct client.
CDP + DMP + DSP + DCO + DSP + DCO
Protection in accordance with the strict regulatory framework of the European Union on data protection.
Omnichannel programmatic (Web/Mobile + DOOH + CTV + Digital Audio)
Audits confirming Reach and Performance increase
APPcelerate does not work with an audience, it looks for segments within the audience.
Possibly you are interested in a piano concert.
Men
Born in 1948
2 children
Educated in the United Kingdom
Twice married
They live in a castle
Healthy
Celebrities
Business success
His live preferences lean towards a rock concert.
Linking the digital world to the daily lives of human beings is essential if we want to stand out in the saturated world of advertising. APPcelerate does it in a virtuous way”.
Macarena Estevez
Analytical Ingenuity Circle
A NEW DEFINITION FOR THE PROGRAMMATIC AUDIENCE
Spatiotemporal data describe where objects are located and where they are moving to. The main example is the flow of data from mobile devices, which is in the form of readout, time stamp (t) and location coordinates (x and y).
Marketers can leverage our tools and use programmatic data and technology to create a more effective DOOH advertising strategy and reach audiences where they are.
APPcelerate performs pre-bid enrichment for OOH and mobile devices. Based on OOH locations or mobile user locations (latitude/longitude).
Dispositivos
móviles.
Envían la
localización
al SSP.
SSP
El SSP envía las
solicitudes de
ofertas al DSP.
El DSP
envía sus ofertas
en inventario.
DSP
Anunciantes
de marcas
La API de
APPcelerate
enriquece la
solicitud de oferta
con datos
espaciales
en tiempo real.
El DSP envía
la ubicación de la
oferta a
APPCelerate.
GEO CONTEXTUAL ACTIVATION
| BASIC INFORMATION ON DATA PROTECTION | |
| Responsible for the treatment | Abacus Consulting Technologies |
| Address of the person in charge | Paseo de la Infanta Isabel 21, bajo 10. 28014. Madrid. |
| Purpose | Your data will be used in order to attend your requests and provide you with our services. |
| Advertising | We will only send you advertising with your prior authorization, which you can provide us through the corresponding box established for this purpose. |
| Legitimation | We will only process your data with your prior consent, which you can provide us with by ticking the corresponding box provided for this purpose. |
| Addressees | In general, only duly authorized personnel of our entity may have knowledge of the information we request from you. |
| Rights | You have the right to know what information we hold about you, correct it and delete it, as explained in the additional information available on our website. |
| Additional information | More information in the “PRIVACY POLICY” section of our website. |
