Compass automates the process of determining the location of a retail establishment through a web-based platform.
This digital platform will allow the retailer to detect areas where favorable conditions are met for the location of new points of sale and to estimate the sales potential in a comprehensive manner from a single location.
Compass is developed for national brands in all sectors with local implementation in their own or third-party outlets and provides geographic data insights into local consumer behavior, drawing on a multitude of high-value data layers from more than 200 sources.
SECTORES
Real Estate
Sector Público
INTELIGENCIA GEOGRÁFICA
Retail
Marketing
Logística
Finanzas y seguros
DATOS
Consumidores
Puntos
de interés
First
party
Open
data
Third
Party
Empresas
INSIGHTS
Movilidad
BENEFICIOS
Campañas
publicitarias
Medición
PREDICCIÓN E
IMPACTO
Audiencias
Modelos predictivos
MARKETING INSIGHTS
INTELIGENCIA GEOGRÁFICA
SECTORES
Retail
Sector Público
Real Estate
Marketing
Finanzas y seguros
Logística
INSIGHTS
DATOS
First
party
Open
data
Third
Party
Consumidores
Puntos
de interés
Movilidad
Empresas
PREDICCIÓN E IMPACTO
BENEFICIOS
Campañas
publicitarias
Modelos predictivos
Medición
Audiencias
MARKETING INSIGHTS
The national retailer must be adept at individualizing the in-store shopping experience. Marketing Insights is our geographic intelligence service to improve decision making.
Álvaro de Gracia
CEO, Abacus Consulting
Local knowledge and interpretation of unique data. Thanks to the human layer – Human DMP – which is present in COMPASS and is exclusive to Abacus Consulting.
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The adoption of COMPASS allows for more convenient and practical retail business options. Big and Small Data combined with exclusive knowledge and interpretation in a single platform, providing clients with a source of knowledge beyond the results of their studies or campaigns.
COMPASS is the ideal partner in generating high-value insights that help you make the best business decisions. We analyze all data layers under a geocontextual umbrella that allows us to profile audiences in 250-meter bricks that are truly aligned with our products and services.
No company should be left out of the game
Monolithic and static strategy for the entire retail chain.
Dynamic markets that need to identify your customers from anywhere.
| BASIC INFORMATION ON DATA PROTECTION | |
| Responsible for the treatment | Abacus Consulting Technologies |
| Address of the person in charge | Paseo de la Infanta Isabel 21, bajo 10. 28014. Madrid. |
| Purpose | Your data will be used in order to attend your requests and provide you with our services. |
| Advertising | We will only send you advertising with your prior authorization, which you can provide us through the corresponding box established for this purpose. |
| Legitimation | We will only process your data with your prior consent, which you can provide us with by ticking the corresponding box provided for this purpose. |
| Addressees | In general, only duly authorized personnel of our entity may have knowledge of the information we request from you. |
| Rights | You have the right to know what information we hold about you, correct it and delete it, as explained in the additional information available on our website. |
| Additional information | More information in the “PRIVACY POLICY” section of our website. |
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