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END-TO-END PLATFORM

APPcelerate

Omnichannel digital campaigns on premium publishers
to connect brands with geocontextualised audiences.

COMPASS >

We present you the definitive
geomarketing tool for
the retail sector.

PROCESSING AND ANALYSIS

Our Data Lake

A data lake is a centralized repository that allows you to store
all your structured and unstructured data at any scale.

A 360º Marketing solution with
which you will be able to activate
outdoor advertising.

CLEAR CONTENT

Data visualization

We admire new strategies that bring technology closer to users,
visualization and communication through design and infographics.

Location intelligence

360º Solutions

We are leaders in the development of innovative solutions in the field of Location Intelligence.

High-quality geospatial data is more important than ever before

We do geomarketing

By combining geographic data with business data, companies can gain critical insight, make better decisions and optimize key business processes.

Predictive models, prescriptive models and geographic insights.

Compass Insights

We are location intelligence

Your business opportunity may lie in geospatial data. The localization dimension allows us to discover a new model in the decision-making process.

Own Datalake: +200 data sources

APPcelerate

With qualitative data

ABACUS CONSULTING proposes you to analyze the location with quality, but above all to better understand your business, the market and what is needed to make the right decisions.

Visual information analytics.

Data Lake

The last

LOOP

We like new ideas and technology. We develop innovative projects. We admire new strategies that bring technology closer to users, visualization and communication through design and infographics. We respect the maps. We want to learn.

Álvaro de Gracia, CEO of APPcelerate, leads the contextual advertising revolution in Marketing Insider Review

news

Alvaro de Gracia shares his leading insights on geocontextual advertising in an exclusive interview published by Marketing Insider Review in January 2024. Discover how APPcelerate uses artificial intelligence to deliver highly personalized advertising campaigns based on geographic and user behavioral data. Learn more about the future of digital advertising.

APPcelerate’s impact on programmatic advertising, according to Emprendedores

news

Discover how APPcelerate is revolutionizing digital advertising according to Emprendedores. This leading adTech, under the leadership of Álvaro de Gracia, offers innovative solutions for audience segmentation without relying on cookies. With a focus on geospatial data based on physical mobility, the company has tripled its turnover in just over a year, establishing itself as a disruptive force in geolocation and digital advertising.

Abacus Consulting, awarded with the BormeOnline 2023 award

news

Abacus Consulting has been awarded the BormeOnline prize, which highlights the "innovative and entrepreneurial" character of the company.

Our experience in new technologies supports us

We are ABACUS CONSULTING

Our technology allows us to detect and better understand users and their interests, in order to target them with the right messages at the right time.

The team

Predictive analytics
Data, algorithms and processing power are the keys to improving your predictive capabilities. At ABACUS CONSULTING, reducing uncertainty in your business is our goal.
Big Data Location
We work with real-time and reliable data to optimize your decisions, offering a simpler and cheaper administration.
Visualization
Location intelligence is not only about analyzing the information on a map by itself, but also about analyzing spatial data to identify relationships and obtain decisive insights to solve particular problems.

We are data providers

We are a specialist in location-related third-party data products; we enrich them to deliver quality.

Data quality

We are developers

Through ‘Web Services’ we offer solutions for the integration of business systems and information services through applications.

Web Services

We are analysts

Our analytical technology offerings include applications for GIS, advanced spatial analysis, visualization, reporting and data dashboards.

Data analysis

1 2 3 4

A solution for every company

All 4 /Expansion tools 2 /Geomarketing 3 /Market analysis 3 /Visualization and maps 2

Advanced reports: Data update

Geomarketing: Customer typologies

Business Intelligence: Dashboards

Geomarketing: Geolocation APIs

Inteligencia de los datos

Datos multidimensionales.

Geo Events
Geo Selling
POIs y Movilidad
Repositorio de información

Activación programática

Red TOP de Publishers Nacionales e Internacionales con audiencias premium. Retargeting & look a like ready:

Audiencias Premium
Publishers con base geo
OOH&DOOH

Construcción de audiencias

Creación de audiencias, lugares y momentos.

Selección de soportes digitales
Medición pre&post campaña
Activación exterior
Consulta de datos 100% visual

Precision advertising: programmatic activation and geo-audiences

APPcelerate is the innovative platform for the activation of geo-audiences with affinity level to impact in different channels: mobile digital, outdoor digital, connected TV and digital audio, which has in its ecosystem an exclusive solution for the DOOH market.

Learn more

We connect brands and people and places based on location data, with maximum respect for privacy laws.

APPcelerate Website

Productivity tools