All the news that occur within the scope of Abacus Consulting and are displayed directly on The Last Loop blog.
Alvaro de Gracia shares his leading insights on geocontextual advertising in an exclusive interview published by Marketing Insider Review in January 2024. Discover how APPcelerate uses artificial intelligence to deliver highly personalized advertising campaigns based on geographic and user behavioral data. Learn more about the future of digital advertising.
Discover how APPcelerate is revolutionizing digital advertising according to Emprendedores. This leading adTech, under the leadership of Álvaro de Gracia, offers innovative solutions for audience segmentation without relying on cookies. With a focus on geospatial data based on physical mobility, the company has tripled its turnover in just over a year, establishing itself as a disruptive force in geolocation and digital advertising.
Abacus Consulting has been awarded the BormeOnline prize, which highlights the “innovative and entrepreneurial” character of the company.
Last Monday, June 12, 2023, APPcelerate marks a milestone in the world of ROI measurement of advertising and marketing campaigns by being able to offer a data validated by Deloitte, after studying more than 180,000 mobile location data.
Last Tuesday, June 6, 2023, Álvaro de Gracia presented ADDtv, the new programmatic TV advertising activation platform of APPcelerate’s AdTech ecosystem.
On June 12, Deloitte will present the results of APPcelerate’s geospatial technology, which improves the ROI of marketing and advertising campaigns.
Álvaro de Gracia, CEO of Abacus Consulting and CEO of Appcelerate, is the protagonist of the program ‘Data is on the air’.
Exclusive article by Macarena Estévez on the new concept of geo-audience that has landed in the programmatic advertising ecosystem.
Laureano Turienzo is the new board member of APPcelerate, we share with you the post he launched when he joined the team.
The CEO of APPcelerate has been interviewed in the newspaper PublicidAD. Here is the full interview.
