Business plan: Optimization of commercial and financial information

Solution to visualize and analyze the commercial and financial information of companies and self-employed in a specific area, their nearby points of interest, the most significant indicators of the environment.

An application to simulate new operation scenarios

Commercial information

BUSINESS | DESCRIPTIVE | GEO

Abacus Consulting is developing the COMPASS tool for CFOs to model the organization to understand its performance and analyze the performance of its operations.

The company, dedicated to the marketing and distribution of clothing, needed to optimize its customer portfolio and analyze the KPIs that affect its line of business.

Methodology and source of data

Abacus Consulting developed a probability model that collects geographic, socio-demographic, preferences and interests of potential customers of the retailer’s stores, and mobility data, such as presence and traffic.

The methodology used for the development of this business solution utilized techniques such as predictive and prescriptive analytics to interrogate the model and determine how to improve profitability, cash flow, leverage and other important financial indicators. A business solution was developed with the following characteristics: A business solution was developed with the following characteristics:

  • Modular solution for the demonstration of capabilities:
  • Possibility to adapt functionalities and data layers based on customer needs.
  • CRM data integration.
  • Visualization of the client portfolio.
  • Detection of potential customers.
  • Customer segmentation.
  • Analysis of variables and KPIs affecting customer activity.

Business plan optimization and simulation

Abacus Consulting helped the management team, in financial terms, to localize objectives, strategies and operations to optimize financial management and make the company more efficient and profitable by making available to them the solutions offered by COMPASS technology.

The keys to business strategy

  • How can we reduce the time spent on market research?
  • Where are my target consumers and what are their expectations?
  • How can I improve the experience offered to my customers?
  • What are the best points of contact with my audience?
  • How can I implement effective promotional campaigns?
  • How can I increase the ROI of my marketing campaigns?

Recent solutions

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