Performance intelligence: making your business strategy more effective

Solution to obtain rich information about the performance of your location, brand or market using the geographic component.

The challenge: A web application for membership recruitment

Capture potential

PREDICTION | CLUSTERING

In order to build a catchment potential model, it was necessary to consolidate data provided by the institution (internal variables) and geographic data from external sources (external variables – Abacus and Telco).

A humanitarian institution that operates nationwide needed to manage and monitor its public activity to improve its performance.

Methodology and source of data

Abacus Consulting ddeveloped a probability model to estimate the recruitment potential of an area, in which it was not enough to know the characteristics of the partners, since the environment in whichit is located plays a fundamental role in the success or failure of the same.

The methodology used for the development of this business solution utilized internal variables provided by the institution (age, frequency, gender, status, quotas, seniority) and external variables about the environment (population, age, income, unemployment, spending, pedestrian traffic, competitors or points of interest).

A business solution was developed with the following characteristics: A business solution was developed with the following characteristics:

Geographical Scorecard packaged solution.
Integration with customer data (CRM).
Advanced analytical functionalities.
Execution of predictive and prescriptive models.

Exploratory analysis and segmentation of the universe.

Abacus Consulting carried out comparisons of the variables analyzed (partners, profits,…) against the different explanatory variables in order to detect:

To understand the particular characteristics of each group detected.
The variables that may have the most bearing on uptake.
Possible outliers.
Possible non-linear relationships between variables.
Analyze models by segments to obtain greater accuracy in predictions.

COMPASS

The keys to location performance

What is the estimated sales potential of new openings?
What are the differences between the different geographical areas?
What are the input levers for each zone?
How does the environment influence the success or failure of my marketing action?
How can I implement more effective recruitment campaigns?
How can I increase the ROI of my marketing campaigns?