Álvaro de Gracia (CEO and founder of APPcelerate and Abacus Consulting), Macarena Estévez and Laureano Turienzo (board members).
Exclusive presentation by Laureano Turienzo (APPcelerate board member).
Laureano Turienzo is the new board member of APPcelerate, we share with you the post he launched when he joined the team.
“Today I would like to share with you a new project in which I am joining with all my enthusiasm as an advisor.
For those of you who know me, you know that I only link with companies and projects that I believe will transform retail and help to understand and solve real consumer needs. I constantly run away from technological pyrotechnics that are excellent in theory, but do not really live in the time and the world they live in.
I continually receive proposals to collaborate with projects, but time constraints and the fact that I did not see that those projects were really solving the real problems and demands, has made me reject most of them.
But sometimes it happens, and you come across people with much more talent than you, who bring proposals that come to transform Retail.
This is the case of APPcelerate, Ad Tech directed by Álvaro de Gracia, one of the people who knows the most about data in Spain and who has now developed a new solution that connects all his experience in data marketing with the activation of audiences in digital campaigns.
“When I first learned about APPcelerate, I knew it would be the marketing tool I would turn to for years to come: it was the most amazing thing I had ever seen (and seen a lot), to connect brands with their customers.”
Laureano Turienzo, APPcelerateadvisor.
When I first learned about APPcelerate, I knew it would be the marketing tool I would turn to for years to come: it was the most amazing thing I’d ever seen (and I’ve seen a lot) to connect brands with their customers.
It was obvious that it was going to revolutionize the advertising industry and marketing in general (being a 100% Spanish Ad Tech). In a single door, and at a single glance, they combined multiple layers of data with high-value information such as: INE, land registry, road and pedestrian traffic, meteorology, real-time occupancy of establishments, user ratings, millions of POIS (points of interest) of all types of industries, measurement of outdoor advertising media….. They were photographs of reality in real time, with a development that allowed to buy digital advertising space in all digital media today (Connected TV, Display, Radio On Line, Digital Outdoor…) It was the emotional and advertising connection in real time and in micro geography.
Every consumer is different, and is different every day, depending on circumstances and material conditions. Mass marketing had to come to an end.
And all this while respecting the privacy of consumers, which for those of you who know me, you know that for me is basic. In this sense, APPcelerate is already prepared for a world without cookies (as you know, they have an expiration date). Over the next year, companies will have to find a solution to get their campaigns to their customers while respecting the privacy of the new regulatory framework, and APPcelerate has already found it because it works with Geo audiences that respond to real consumer behavior and does not need cookies. third parties.
I am very excited about this project, and thanks to Álvaro for crossing my path and showing me the future”.
Exclusive article by Macarena Estévez