When I first learned about APPcelerate, I knew it would be the marketing tool I would turn to for years to come: it was the most amazing thing I’d ever seen (and I’ve seen a lot) to connect brands with their customers.
It was obvious that it was going to revolutionize the advertising industry and marketing in general (being a 100% Spanish Ad Tech). In a single door, and at a single glance, they combined multiple layers of data with high-value information such as: INE, land registry, road and pedestrian traffic, meteorology, real-time occupancy of establishments, user ratings, millions of POIS (points of interest) of all types of industries, measurement of outdoor advertising media….. They were photographs of reality in real time, with a development that allowed to buy digital advertising space in all digital media today (Connected TV, Display, Radio On Line, Digital Outdoor…) It was the emotional and advertising connection in real time and in micro geography.
Every consumer is different, and is different every day, depending on circumstances and material conditions. Mass marketing had to come to an end.
And all this while respecting the privacy of consumers, which for those of you who know me, you know that for me is basic. In this sense, APPcelerate is already prepared for a world without cookies (as you know, they have an expiration date). Over the next year, companies will have to find a solution to get their campaigns to their customers while respecting the privacy of the new regulatory framework, and APPcelerate has already found it because it works with Geo audiences that respond to real consumer behavior and does not need cookies. third parties.
I am very excited about this project, and thanks to Álvaro for crossing my path and showing me the future”.