Álvaro de Gracia (CEO y fundador de APPcelerate), Macarena Estévez y Laureano Turienzo (consejeros).

Álvaro de Gracia (CEO and founder of APPcelerate and Abacus Consulting), Macarena Estévez and Laureano Turienzo (board members).

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Article written by Macarena Estévez, APPcelerate advisor.

Years ago, there was a lot of talk about intrusive advertising, that which appeared in the middle of a movie, or which forced you to watch content you had no interest in. People were upset and the ads were the big enemies. People felt uncomfortable and advertisements were the big enemy.