APPcelerate, finalist project in La Fede’s Emprende22 Awards

The V Awards for Entrepreneurship in Marketing, Advertising and Communication organized by La Fede has recognized the APPcelerate application as a finalist for its originality, creativity and innovation in the field of marketing and communication.

José Carlos Gutiérrez, Presidente de la sección Agencias de España de La FEDE y Presidente del Jurado en la presentación de los premios en el Club Matador de Madrid.

José Carlos Gutiérrez, President of the Spanish Agencies section of FEDE and President of the Jury at the presentation of the awards at the Matador Club in Madrid.

A novel digital marketing strategy

The Association of Communication Companies thus recognizes the work of Abacus Consulting to develop APPceleratethe innovative platform for the activation of geo-audiences with affinity level to be impacted in different channels: mobile digital, outdoor digital, connected TV and digital audio, which has in its ecosystem an exclusive solution for the DOOH market.

These national awards were open to startups, SMEs and companies that had developed an original, creative, disruptive and innovative project with a strong technological component after January 2019.

Portall and Bubbo has been the winning startups of the 5th edition of the Entrepreneurship Awards, a new technology from Phygital Intelligence that allows to understand the patterns of human behavior in real time.

Los finalistas de la V edición de los Premios Emprendimiento en el Club Matador de Madrid después de la entrega de premios.

The finalists of the V edition of the Entrepreneurship Awards at Club Matador in Madrid after the awards ceremony.

The finalists for this edition were APPcelerate, Bubbo, eSmartiIT, Fuel your brands, Look Light by TB Media Consulting, Portall, Screensor, Spiquer, and Yungle App.

The members of the jury

The jury of this V Award for Entrepreneurship in Marketing, Communication and Advertising is composed of renowned professionals.

The 18 professional experts in Marketing, Communication and Advertising took the pulse of the technological innovations in the sector.

– Esther Valdivia, CEO at Anuncios.
– Víctor Conde, general director of the Spanish Marketing Association.
– Miguel Pereira, co-founder and CEO of Darwin & Verne and President of La Fede-Agencias de España.
– Maite Rodríguez, General Sales and Marketing Director of Clear Channel.
– José Mª Pujol, co-founder and CEO at WëTalk.
– Celia Caño, CEO at Equmedia.
– Córdoba Ruiz, General Manager at IKI Media.
– Antonio Sabio, director of qualitative at InfoAdex.
– Miriam Medina, director of business development at iSocial Web.
– Raúl Barberá, CEO at Grupo Cibeles.
– Reyes Justribó, general manager at IAB.
– César Vacchiano, president and CEO at Scopen.
– Paloma Castellano, director of Wayra.
– Lidia Sanz, general manager at Anunciantes.
– Agustín Baeza, director of institutional relations at the Spanish Startup Association.
– Francisco Hortigüela, general manager at Ametic.
– Javier Calderón, director of companies and organizations of the CEOE.
– Elia Méndez, general manager of La Fede.

Mónica Maldonado, head of marketing and communication at La Fede, will act as secretary of the jury.

Álvaro de Gracia, CEO of APPcelerate, leads the contextual advertising revolution in Marketing Insider Review

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Alvaro de Gracia shares his leading insights on geocontextual advertising in an exclusive interview published by Marketing Insider Review in January 2024. Discover how APPcelerate uses artificial intelligence to deliver highly personalized advertising campaigns based on geographic and user behavioral data. Learn more about the future of digital advertising.

APPcelerate’s impact on programmatic advertising, according to Emprendedores

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Discover how APPcelerate is revolutionizing digital advertising according to Emprendedores. This leading adTech, under the leadership of Álvaro de Gracia, offers innovative solutions for audience segmentation without relying on cookies. With a focus on geospatial data based on physical mobility, the company has tripled its turnover in just over a year, establishing itself as a disruptive force in geolocation and digital advertising.