A person routinely shares his or her position to, for example, take a cab. He shares it because he wants you to come pick him up right where he is waiting. Sharing the geographic position is something we are used to. In addition, if we take advantage of the relationship between the places where we are and people’s possible interests, we can get appropriate messages to them at the best times. Why would it bother me to be sent interesting offers just when I am in my usual shopping store? There is no better time!
Different geo-information sources provide sociodemographic data, points of interest, mobility, traffic, consumption, and many more. By combining all these sources we can find out which people are in which places and when. And this gives rise to the birth of a new concept, Geoaudience, an anonymous audience, contextualized to geographic data and consenting for their own benefit to be impacted based on their geographic location.
By seeing where people move around we can estimate where they consume, when, what, how, as well as how they interact and in what type of events or places. With this, we can expose you geographically to advertising with appropriate content, so that we are less intrusive.
