Abacus Consulting, at the III Edition of the RetailTech Cycle
Conversations at the Vodafone Lab
The cycle took place at the Vodafone Lab in Madrid last Thursday, October 27, 2022 and could be followed in ‘streaming’ by the YouTube channel of the Spanish Retail Association. Álvaro de Gracia held a discussion on the new challenges of retail with Alejandro Gutiérrez Bolívar, founder and CEO of the technology company Ladoriam, which specializes in artificial intelligence.
Alvaro de Gracia, CEO de APPcelerate
APPcelerate, omnichannel digital campaigns
During his speech, Alvaro de Gracia, CEO of APPcelerate, highlighted how the new ‘datalakes’ and data governance can help retail companies to improve their sales and customer loyalty through new technologies.
Cartel de las jornadas.
SDKs mobility data to make an impact
De Gracia explained, in a first approach, how the APPcelerate tool aggregates mobility data to impact potential customers on their devices in a personalized way through omnichannel digital campaigns and premium media. Later on in his speech, he displayed the wide range of modules of the Compass tool, which continues its development to help the whole sector to carry out studies and simulations of new openings.